Mediatool Blog
Media planning and campaign management for the modern marketer
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How Personalized Marketing Increases Conversions
Personalized digital marketing isn’t new. But it is changing. Find out how to deliver great personalized marketing by leveraging good-quality data.
Tips for negotiating media placement rates with publishers in 2022
Looking to refresh your media negotiation skills? We’ve rounded up some of the industry’s top tips and tricks to help you optimise your advertising budget in 2022.
Marketing Strategy vs Tactics: the Difference Explained
Knowing the difference between marketing strategy, tactics, and goals and how they link up is the first step to more effective, successful marketing campaigns.
How Marketers Can Use Data to Make Advertising more Human-Centered
Curious to know how marketers deliver personalization at scale? The secret to human-centric marketing is something your company already has.
Ad Creative Best Practices: 10 Tips to Make your Ads More Engaging
The best ads combine creative that captures your audience’s attention with data-driven tactics. In this blog we explain how to make your ad creatives perform better.
Time-Saving Shortcuts for Better Marketing Reports (with Examples in Mediatool)
Marketing reporting doesn’t have to take so long. Learn about the shortcuts that saves your team time so they can focus on improving results.
10 Ways to Increase ROAS
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
5 Ways Technology Can Streamline Your Agency’s Workflow
Did technology kill the agency star?There’s an ongoing debate in marketing agencies about the best way to manage resources in a highly automated, technology-powered world.
New Integrations Are Here: TikTok, Pinterest & Snapchat Ads
For many brands and agencies, advertising on traditional social media channels doesn’t always work as well as it used to. With constant changes marketers are looking to other platforms to reach their audiences. Introducing our latest integrations.
