Media planning and campaign management for the modern marketer
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7 Innovative Marketing Strategies and What We Can Learn from Them
This guide will examine some of the most innovative marketing strategies and how to use them for your business.
ABM Campaign Strategy Breakdown: Steps For Success
An ABM campaign is an integrated marketing strategy targeting specific accounts. Learn everything you need to know about ABM in this article.
Media Planning Tools for the New Age Marketer
A media planning tool with powerful integrations can help brands and agencies coordinate their marketing activities from a central user-friendly hub.
Institutional Advertising: 5 Tips For Creating Successful Campaigns
Institutional advertising is an advertising strategy designed to create a positive image of a company or product in the minds of consumers.
CPG Marketing: Top 10 Tactics in 2023
CPG marketing (Consumer Packaged Goods) is a type of marketing that focuses on selling products directly to consumers. [10 CPG Tactics]
Marketing Information Management: Transforming Data into Revenue
Marketing information management – everything from what it is and why it’s important to who can benefit from it and how to create a strategy.
Behavioral Marketing: Everything You Need to Know
Behavioral marketing is a marketing technique that looks at customers’ online behavior to deliver tailored content. Learn more.
Marketing Reporting: 4 Steps for Success
Marketing reporting is essential if you want to monitor the effectiveness of your campaigns. Learn more about making efficient reports!
10 Ways to Increase ROAS
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.