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Media planning and campaign management for the modern marketer
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Introducing Briefing in Mediatool!
With our new Briefing feature you can create briefs directly in Mediatool to gain clarity over your whole planning process. Speed up briefing and approval, improve collaboration and make project management so much easier!
Measuring Marketing Effectiveness: How to Prove Marketing ROI
How to measure marketing ROI to prove return on marketing investment and run more effective marketing campaigns. We all know …
10 Marketing KPIs You Should Be Tracking
Digital marketing KPIs go beyond sales, leads, and customer acquisition to give you deeper insights into your marketing performance. When …
How to build a high-performing (remote) marketing team
The key qualities of customer-centricity, operational excellence, digitally focused, and revenue-driving and how they bring marketing teams together.
Best Social Media Marketing Tools Marketers Need To Use
There are so many social media marketing tools out there that it can be hard to know which to choose from. We’ve compiled a list of the best to help you gain clarity!
How to Build An Integrated Marketing Campaign (with 3 Real-World Examples)
Why integrated marketing matters, how to build your next campaign, and real-world examples that smashed their goals. Imagine you found …
The Difference Between Earned, Owned and Paid Media
Knowing the difference between earned, owned, and paid media can help you deliver more cohesive marketing campaigns that engage and …
How to Combine Online and Offline Data for Effective Multichannel Marketing
How to know what data to collect and combine your online and offline media channel data for a more effective multichannel marketing strategy.
Four Retargeting Strategies that Drive Conversions
Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!