Media planning and campaign management for the modern marketer
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Looking to refresh your media negotiation skills? We’ve rounded up some of the industry’s top tips and tricks to help you optimise your advertising budget in 2022.
Knowing the difference between marketing strategy, tactics, and goals and how they link up is the first step to more effective, successful marketing campaigns.
Curious to know how marketers deliver personalization at scale? The secret to human-centric marketing is something your company already has.
The best ads combine creative that captures your audience’s attention with data-driven tactics. In this blog we explain how to make your ad creatives perform better.
Marketing reporting doesn’t have to take so long. Learn about the shortcuts that saves your team time so they can focus on improving results.
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
Did technology kill the agency star?There’s an ongoing debate in marketing agencies about the best way to manage resources in a highly automated, technology-powered world.
For many brands and agencies, advertising on traditional social media channels doesn’t always work as well as it used to. With constant changes marketers are looking to other platforms to reach their audiences. Introducing our latest integrations.