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workflow optimization
Marketing Campaigns

Workflow Optimization: Benefits and Best Practices for Business Success

Marketing Campaigns

Advertising Research: How to Enhance Your Advertising Effectiveness

brand activation
Marketing Strategy

Brand Activation: Strategies to Engage Your Target Audience

gen alpha trends 2025
Marketing Campaigns

Gen Alpha Trends 2025: The Largest Tech-Savvy Generation

gen z trends 2025
Marketing Campaigns

Gen Z Trends 2025: What Marketers Need to Know

marketing trends 2025
Marketing StrategyMedia Planning

Marketing Trends 2025: 13 Trends to Help You Power Through

AdvertisingMarketing Campaigns

Advertising Trends In 2025: 5 Trends to Watch in 2025 and Beyond

millennials trends 2025
Marketing DataMarketing Strategy

Millennials Trends 2025: Shaping the Future of a Generation

data optimization
Marketing Campaigns

Data Optimization: Unlocking the Full Potential of Your Data

International Advertising
AdvertisingMarketing Strategy

International Advertising: Navigating the Global Marketplace

Global Advertising
AdvertisingMarketing Strategy

Global Advertising: Tailoring Your Strategy for Global Audiences

Global strategy
Marketing Campaigns

Global Strategy: Navigating On An International Scale

Spotify Advertising
AdvertisingMarketing Campaigns

Spotify Advertising: Harnessing the Power of Audio and Video for Brands

location based marketing
Marketing Strategy

Location Based Marketing: Driving Local Conversions

local advertising
Advertising

Local Advertising: Crafting a Winning Strategy

Media Planning

A Media Plan That Generates Results (5 Steps in 2024)

International Digital Marketing
Marketing Campaigns

International Digital Marketing: Crafting a Winning Strategy for Global Audiences

Ad Campaign Awards
Advertising

Ad Campaign Awards: Celebrating the Best in Creative Advertising

marketing psychology
Marketing Campaigns

Marketing Psychology: Unlocking Consumer Behavior for Effective Marketing Strategies

geofencing marketing
Marketing Strategy

Geofencing Marketing: A Complete Guide

podcast marketing
Marketing Strategy

Podcast Marketing: 15 Effective Tips

marketing audit
Marketing Management

Marketing Audit: Why Every Business Needs One

retail media networks
Marketing Campaigns

Understanding Retail Media Networks

marketing workflow
Marketing Management

Marketing Workflow: Streamlining Your Marketing Efforts

channel marketing
Marketing Campaigns

Channel Marketing: Building Effective Partnerships for Growth

marketing ops
Marketing Strategy

Marketing Ops: Driving Efficiency and Success in Modern Marketing

marketing effectiveness
Marketing Campaigns

Marketing Effectiveness: Strategies for Success

concentrated marketing
Marketing Campaigns

Concentrated Marketing: The Key to Niche Market Success

Ad Campaign Examples
Marketing Campaigns

Ad Campaign Examples: How Top Brands Captivate and Convert

Campaign Reporting
Reporting

Marketing Campaign Reporting: Turning Data into Actionable Insights

Lifecycle Marketing
Marketing Strategy

Lifecycle Marketing: Strategies For Every Stage Of The Customer Journey

Media Vehicle
Media Planning

Media Vehicle: Choosing the Right Path to Reach Your Audience

Marketing Campaigns

Gross Rating Points: Essential Insights for Media Planners

Advertising Budget
Marketing Campaigns

Advertising Budget: Essential Tips for Planning, Monitoring, and Adjusting

Advertising Techniques
Marketing Campaigns

Advertising Techniques: How to Connect, Engage, and Inspire Your Audience

Marketing Technology
Marketing Campaigns

Marketing Technology: Tools and Tactics for the Modern Marketer

CPG Marketing
Marketing ManagementMarketing Strategy

CPG Marketing: Top 10 Tactics in 2024

Marketing Management Tools
Marketing Strategy

Marketing Management Tools To Elevate Your Marketing Strategy

utm parameters
Marketing ManagementMedia Planning

A Complete Guide to UTM Parameters and Tracking

marketing objectives
Marketing Strategy

Marketing Objectives: The Key to Driving Successful Strategies

marketing tracking
Marketing DataMarketing Strategy

Marketing Tracking: Uncovering the Impact of Your Marketing Moves

market penetration strategy
Marketing Strategy

Market Penetration Strategy: A Guide to Dominating the Market

channel strategy
Marketing Campaigns

Channel Strategy Essentials: Mastering Marketing Channels for Business Growth

international marketing
Marketing CampaignsMedia Planning

International Marketing: How to Plan and Manage Global Marketing Campaigns

multi-channel marketing
Marketing DataMarketing Strategy

Multi-Channel Marketing: How to Combine Online and Offline Data for Effective Campaigns

marketing optimization
Marketing CampaignsMarketing Strategy

Marketing Optimization: Strategies and Techniques for Boosting Your Results

experiential marketing
Marketing CampaignsMarketing Strategy

Experiential Marketing: 6 Branded Experiences To Connect With Customers

Digital Marketing Audit
Marketing DataMarketing Management

What Is a Digital Marketing Audit? (And How to Perform One Like a Pro)

marketing data
Marketing Data

How To Turn Marketing Data Into Actionable Insights

upstream vs downstream marketing
Marketing Strategy

Upstream vs Downstream Marketing – Diving Into the Details

abm campaign
Marketing CampaignsMarketing Strategy

ABM Campaign Strategy Breakdown: Steps For Success

Global Communication
Marketing CampaignsMarketing Strategy

Global Communication: Bridging the World Together

Global Marketing Strategy
Marketing Campaigns

Global Marketing Strategy: Navigating the World’s Marketplace

tv advertising
AdvertisingMedia Planning

TV Advertising 101: From Costs to Benefits

best digital marketing campaigns
Marketing CampaignsMarketing Strategy

5 Best Digital Marketing Campaigns To Inspire You In 2024

marketing storytelling
Marketing DataReporting

Marketing Storytelling: How to Create Marketing Reports That Tell Compelling Tales

testimonial advertising
AdvertisingMarketing Strategy

Testimonial Advertising: Unlocking Authenticity and Trust with 7 Standout Examples

closed loop marketing
Marketing Strategy

Closed Loop Marketing: A Data-Driven Approach to Success

Data Storytelling
Marketing CampaignsMarketing Data

Data Storytelling: Crafting Compelling Narratives from Numbers

marketing intelligence
Marketing DataMarketing Strategy

Marketing Intelligence: A Roadmap to Business Success

integrated marketing campaign
Marketing CampaignsMedia Planning

How to Plan an Integrated Marketing Campaign

Return on ad spend ROAS
AdvertisingMarketing Data

A Quick Guide to Return on Ad Spend + ROAS Calculator

campaign management software
Marketing CampaignsMarketing Strategy

Campaign Management Software: 9 Key Features To Consider

AI Marketing
Marketing DataMedia Planning

AI Marketing: When did AI for Marketers Become so Common?

Performance Marketing
Marketing CampaignsMarketing Data

Performance Marketing: Everything You Need to Know

Paid, Owned, Earned Media
Marketing DataMedia Planning

The Difference Between Paid, Owned and Earned Media

Social Shopping
Marketing CampaignsMarketing Data

Social Shopping: Instagram, IGTV, Reels, TikTok and More

one-to-one marketing
Marketing CampaignsMarketing Strategy

One-to-One Marketing: Building Personal Customer Relationships

Inbound vs Outbound Marketing
Marketing CampaignsMarketing Strategy

Inbound vs Outbound Marketing: Navigating the Marketing Maze

Marketing Campaign Management
Marketing CampaignsMarketing Management

Marketing Campaign Management: The Ultimate Guide [2024 Update]

Marketing Measurement
Marketing DataReporting

Debunking Marketing Measurement Myths

Campaign Tracking
Marketing Campaigns

Campaign Tracking: The Power of Measurable Marketing

Acquisition Marketing
Marketing Campaigns

Acquisition Marketing: 9 Ways to Improve Your Strategy

Organic vs Paid Social Media
Marketing StrategyMedia Planning

Organic vs Paid Social Media: How to Create an Integrated Strategy

Retargeting Strategies
AdvertisingMarketing Data

Four Retargeting Strategies that Drive Conversions

Transit Advertising
AdvertisingMarketing Strategy

Transit Advertising: Your Ticket to Boost Brand Visibility

Digital display advertising
AdvertisingMarketing Strategy

Digital Display Advertising: Unraveling the Power of Display Ad Visibility Online

Brand Advertising
AdvertisingMarketing Campaigns

Brand Advertising: Mastering the Art of Storytelling, Visuals, and Influencer Collaborations

Personalized Marketing
Marketing CampaignsMarketing Data

How Personalized Marketing Increases Conversions

Retail Media
Marketing StrategyMedia Planning

Retail Media: An Opportunity for Marketers That’s Gaining Momentum

Programmatic display advertising
AdvertisingMarketing Campaigns

Programmatic Display Advertising: The Blueprint for Modern Marketers

DTC Marketing
Marketing CampaignsMarketing Strategy

DTC Marketing: Unveiling the Power of Direct-to-Consumer Strategies

Ecommerce Marketing
Marketing DataMarketing Strategy

Why Ecommerce Marketing Needs Personalization Now More Than Ever

Marketing Process
Marketing ManagementMarketing Strategy

Marketing Process: Change These Key Processes to Skyrocket your Results

Audience Segmentation
Marketing Campaigns

Audience Segmentation: Unlocking the Potential of Personalized Marketing

Broadcast Media
Marketing CampaignsMarketing Strategy

Broadcast Media Trends In The Digital Age

Marketing Results
Marketing ManagementMarketing Strategy

How CMOs Should Rethink Innovation to Improve Marketing Results

Inbound Marketing Examples
Marketing Strategy

Use these Inbound Marketing Examples to leverage Business Growth

In-App Advertising
AdvertisingMarketing Campaigns

In-App Advertising: Mastering the Digital Landscape of Mobile Marketing

Institutional Advertising
AdvertisingMarketing Campaigns

Institutional Advertising: 5 Tips For Creating Successful Campaigns

Digital Media Planning
Media Planning

Digital Media Planning: Six Key Steps

Marketing KPIs
Marketing ManagementMarketing Strategy

Marketing KPIs You Should Be Tracking

OTT Advertising
AdvertisingMarketing Strategy

OTT Advertising: A Deep Dive into the Next Big Thing in Advertising

CVR Marketing
Marketing CampaignsMarketing Strategy

CVR Marketing: Everything You Need To Know

Shock Advertising
Marketing Campaigns

Shock Advertising: From Awareness to Controversy

Best creative marketing campaigns
Marketing CampaignsMarketing Strategy

The 7 Best Creative Marketing Campaigns To Inspire You In 2024

Marketing Resources
Marketing DataMarketing Management

Marketing Resources from Some of the Brightest Industry Leaders

Optimize Marketing Budget
Marketing ManagementMarketing Strategy

5 Ways to Optimize Your Marketing Budget

Digital advertising
AdvertisingMarketing Strategy

Digital Advertising: Strategies for Winning Over the Digital Consumer

micromarketing
Marketing Strategy

Micromarketing: The Strategy to Reach Niche Markets

Marketing metrics
Marketing DataMarketing Strategy

Marketing Metrics: Unlocking Business Potential

OOH Advertising
Advertising

OOH Advertising: Everything You Need to Know

CTV Advertising
AdvertisingMarketing Campaigns

CTV Advertising Guide: Reaching a Connected TV Audience

DCO Advertising
Advertising

DCO Advertising & Marketing: Dynamic Creative & Content Optimization

Global Marketing
Marketing Strategy

Global Marketing: The Blueprint for Building a Global Brand Identity

Global Perspective
Marketing Strategy

Global Perspective: The Future of Marketing in a Globalized World

Media Strategy
Marketing StrategyMedia Planning

Media Strategy Essentials: Building a Winning Game Plan

Target audience
Marketing Strategy

Target Audience: Strategies for Identification and Engagement

Conversational marketing
Marketing CampaignsMarketing Strategy

Conversational Marketing: Mastering Customer Experience

Partner Marketing
Marketing CampaignsMarketing Strategy

Partner Marketing: Unlocking the Power of Collaboration

Push vs Pull Marketing
Marketing CampaignsMarketing Strategy

Push vs Pull Marketing: Crafting Campaigns for Maximum Impact

Product Led Marketing
Marketing CampaignsMarketing Strategy

Product Led Marketing: The Ultimate Guide for Growth

Ad Performance Tracking
Marketing CampaignsMarketing Management

Ad Performance Tracking: Strategies for a Data-Driven Approach

Mobile Advertising
AdvertisingMarketing Campaigns

Mobile Advertising: Maximizing Impact in a Mobile-First World

Advertising Strategy
AdvertisingMarketing Strategy

Advertising Strategy: From Insights to Execution

Ad Optimization
AdvertisingMarketing Campaigns

Ad Optimization: Strategies to Elevate Your Digital Campaigns

Marketing insights
Marketing Campaigns

Marketing Insights: Understanding Trends to Drive Results

AdvertisingMarketing Campaigns

Ad Campaigns: Crafting Successful Strategies for Effective Advertising

Localization Strategy
Marketing ManagementMarketing Strategy

Localization Strategy: Mastering Global Markets with Tailored Approaches

Data Management Strategy
Marketing DataMarketing Strategy

Data Management Strategy: A Comprehensive Guide

International Marketing Strategy
Marketing Campaigns

International Marketing Strategy: A Roadmap to Global Success

Bandwagon Advertising
Advertising

Bandwagon Advertising: The Art of Making Everyone Want In

Best Holiday Campaigns
Marketing CampaignsMedia Planning

The Best Holiday Campaigns to Inspire You

People-Based Marketing
Marketing CampaignsMarketing Strategy

People-Based Marketing: The Ultimate Game Changer

Global Leadership
Marketing DataMarketing Strategy

Global Leadership: Developing a Mindset for Global Success

CPA Advertising
AdvertisingMarketing Strategy

CPA Advertising: How to Drive Action and Generate Revenue Online

Emotional Advertising
Advertising

Emotional Advertising: How to Evoke Feelings and Drive Action

Fallacies in Advertising
AdvertisingMarketing Campaigns

Fallacies in Advertising: Navigating the Fine Line Between Persuasion and Deception

Data Reporting
Marketing Data

Data Reporting: Best Practices for Crafting Impactful Reports

Media Selection
Marketing StrategyMedia Planning

Media Selection: Crafting the Perfect Media Mix for Your Brand

Marketing Reach
Marketing ManagementMarketing Strategy

Marketing Reach: Building a Wider Audience for Your Brand

Marketing Data Analytics
Marketing Data

Marketing Data Analytics: How to Turn Data into Actionable Insights

Corporate Communications
Marketing Strategy

Corporate Communications: Crafting Clear, Consistent Messages for Business Success

Media Objectives
Marketing StrategyMedia Planning

Media Objectives: Your Blueprint for Marketing Success

Advertising Data
AdvertisingMarketing Data

Advertising Data: From Insights to Impact

Advertising Technology
Advertising

Advertising Technology: Unraveling the Future of Digital Campaigns

Advertising Plan
AdvertisingMarketing Strategy

Advertising Plan: Crafting a Winning Strategy

Data Strategy
Marketing DataMarketing Strategy

Data Strategy: Unlocking the Power of Data in Your Organization

Data driven marketing
Marketing DataMarketing Strategy

Data Driven Marketing: Transforming the Marketing Landscape

communications strategy
Marketing Strategy

Communications Strategy: Mastering the Art of Effective Messaging

cross channel marketing
Marketing CampaignsMarketing Strategy

Cross Channel Marketing: Mastering the Art of Integrated Campaigns

ecommerce growth strategy
Marketing CampaignsMarketing Strategy

Ecommerce Growth Strategy: Navigating the Online Marketplace

advertising objectives
AdvertisingMarketing Strategy

Advertising Objectives: The Key to Unlocking Your Brand’s Potential

OLV advertising
Advertising

OLV Advertising: Mastering Modern Marketing Techniques

Brand Equity
Marketing Strategy

Brand Equity: Strategies for Creating Value and Influence

AdvertisingMarketing Strategy

Addressable Advertising: The Future of Personalized Marketing

Communication Objectives
Marketing CampaignsMarketing Strategy

Communication Objectives: The Key to Effective Messaging

Interactive Advertising
AdvertisingMarketing Campaigns

Interactive Advertising: Engaging Consumers in the Digital Age

Marketing Hook Examples
Marketing Campaigns

5 Marketing Hook Examples that Capture Customer’s Emotions

Subliminal Advertising
Marketing Campaigns

Subliminal Advertising: Unveiling the Invisible Influence in Marketing

Point of sale advertising
AdvertisingMarketing Strategy

Point of Sale Advertising: 7 Proven Strategies to Boost Your Bottom Line

Behavioral Marketing
Marketing Campaigns

Behavioral Marketing: Everything You Need to Know

First-party Data
Marketing Data

How to Use First-Party Data to Strengthen Your Marketing Tactics

Cookieless future
Marketing Campaigns

Cookieless Future: Beyond Cookies, What’s Next?

Media Mix Modeling
Marketing Campaigns

Media Mix Modeling: Challenges, Insights and Examples

Attraction marketing
Marketing CampaignsMarketing Strategy

Attraction Marketing: How To Attract More Qualified Leads

Business Process Improvement
Marketing ManagementMarketing Strategy

Business Process Improvement: How Marketing Efficiency Can Lead to Overall Business Efficiency

Marketing information management
Marketing DataMarketing Strategy

Marketing Information Management: Transforming Data into Revenue

Media planning tools
Media Planning

Media Planning Tools for the New Age Marketer

Influencer Marketing
Marketing CampaignsMarketing Strategy

Influencer Marketing: What It Is & Why It’s Working

Marketing Management
Marketing Management

Marketing Management: What New Age Marketers Need to Know

Media asset management
Marketing Management

Media Asset Management: Everything You Need to Know

Product advertising
AdvertisingMarketing Campaigns

Product Advertising: The Blueprint for Effective Digital Storytelling

Innovative Marketing
Marketing Campaigns

7 Innovative Marketing Strategies and What We Can Learn from Them

Marketing StrategyReporting

Measure Marketing ROI: The Key to Strategic Success

Marketing reports
Marketing Campaigns

Marketing Reports: Understanding the Metrics that Matter

Advertising Software
Advertising

Advertising Software: Unlocking Your Adtech Potential

Billboard Advertising Cost
Marketing Campaigns

Billboard Advertising Cost: A Detailed Breakdown for Businesses

marketing analytics
Marketing DataMarketing Strategy

Marketing Analytics: Improving Business Growth Through Data-Driven Strategies

broadcaster video on demand
AdvertisingMarketing Strategy

Broadcaster Video On Demand (BVOD): The Modern Age of Advertising

programmatic media buying
Marketing StrategyMedia Planning

What Is Programmatic Media Buying and How Does It Work?

Proximity Marketing
Marketing CampaignsMarketing Strategy

Proximity Marketing: Engaging Customers at the Right Place and Time

KOL marketing
Marketing CampaignsMarketing Strategy

KOL Marketing: A Comprehensive Guide to Harnessing the Power of Key Opinion Leaders

reputation marketing
Marketing CampaignsMarketing Strategy

Reputation Marketing: The Cornerstone of a Successful Brand

hyperlocal social media marketing
Marketing CampaignsMarketing Strategy

Hyperlocal Social Media Marketing: The Ultimate Guide to Boosting Your Local Business

marketing software
Marketing CampaignsMarketing Strategy

Understanding Marketing Software: Building an Efficient and Effective Martech Stack

corporate marketing
Marketing Campaigns

How to Improve Your Corporate Marketing Strategies

Audience targeting
Marketing Strategy

Audience Targeting: Leveraging Data for Marketing Success

The Top Ppc Kpis You Should Be Tracking
Marketing DataReporting

The Top 5 PPC KPIs You Should Be Tracking

Marketing strategy vs tactics
Marketing StrategyMedia Planning

Marketing Strategy vs Tactics: the Difference Explained

B2B Social Media Strategy
Marketing CampaignsMarketing Strategy

How to Create a B2B Social Media Strategy that isn’t Boring

Marketing campaign calendar
Marketing CampaignsMarketing Management

How to Coordinate a Chaotic Marketing Campaign Calendar

Digital Marketing Leadership
Marketing DataMarketing Management

8 Ways Digital Marketing Leadership is Important to Digital Transformation

Growth Mindset Vs Fixed Mindset
Marketing Management

Adopting a Growth Mindset vs. Fixed Mindset In & Out of the Workplace

Instagram Reels
Marketing CampaignsMarketing Strategy

5 Strategies to Start Using Instagram Reels for Marketing Campaigns

CRO Marketing
Marketing Strategy

CRO Marketing: A Conversion Rate Optimization Guide

Multichannel Marketing Solution Companies
Marketing CampaignsMarketing Management

Multichannel Marketing Solution Companies: What You Should Know

prove roi to clients
AdvertisingMarketing Data

How Top Marketing Agencies Prove ROI to Clients

High ticket digital marketing
Marketing Strategy

High Ticket Digital Marketing: 20 Channels to Boost Your ROI

Social media kpis to track
Media PlanningReporting

Social Media KPIs You Should be Tracking (2023 Update)

Content marketing tips
Marketing CampaignsMarketing Strategy

Content Marketing Tips in 2023

Social Media Marketing Tools
Marketing StrategyMedia Planning

Best Social Media Marketing Tools Marketers Need To Use

data-driven marketing plan
Marketing DataMarketing Strategy

The Importance of A 360-Degree Data-Driven Marketing Plan

Digital Advertising
AdvertisingMarketing Data

Digital Advertising Glossary

online advertising mistakes
AdvertisingMarketing Strategy

Five Biggest Online Advertising Mistakes Marketers Need to Avoid

digital marketing campaign
Marketing CampaignsMarketing Strategy

How to Organize Your Digital Marketing Campaigns

manage marketing workload
Marketing ManagementMedia Planning

Marketing Team Management: How to Effectively Manage Your Marketing Team’s Workload

Agency Reporting Tools
AdvertisingReporting

How Agency Reporting Tools are Failing Digital Marketers

Media Planning Dictionary Terminology
Media Planning

Media Planning Dictionary and Terminology

Marketing CampaignsMarketing Data

Everything You Need to Know About Dynamic Content Personalization

Marketing Leadership
Marketing Management

The 5 Habits of Successful Marketing Leaders

marketing value
Marketing DataMarketing Management

How to Present Marketing Value to Senior Leadership

Media Planning

Tips for Negotiating Media Placement Rates With Publishers in 2022

How Marketers Can Use Data to Make Advertising more Human-Centered
AdvertisingMarketing Data

How Marketers Can Use Data to Make Advertising more Human-Centered

Ad Creative Best Practices: 10 Tips to Make your Ads More Engaging
AdvertisingMarketing Campaigns

Ad Creative Best Practices: 10 Tips to Make your Ads More Engaging

5 Ways Technology Can Streamline Your Agency’s Workflow - Mediatool
Media Planning

5 Ways Technology Can Streamline Your Agency’s Workflow

high-quality-marketing-data
Marketing DataMedia Planning

The Secret to High Quality Marketing Data

AdvertisingMedia Planning

Pros and Cons of Moving Advertising Operations In-House

new-ad-integrations
Product Updates

New Integrations Are Here: TikTok, Pinterest & Snapchat Ads

CMO Challenges
Marketing ManagementMarketing Strategy

CMO Challenges: Overcoming the Hurdles of Modern Marketing Leadership

Create marketing briefs in mediatool
Product Updates

Introducing Briefing in Mediatool!

Product Updates

What’s New: Conditional Calculations, Always On Plans, and Our New Omnicreate Button!

strategic planning mediatool
Product Updates

Introducing Strategic Planning in Mediatool!

twitter ads integration
Product Updates

Mediatool Twitter Ads Integration

tag-hierarchies
Product Updates

Enhance Your Data Quality and Set User Roles

mediatool-integrations
Product Updates

Integrations Are Here

report-dashboard
Product Updates

New feature: Report Dashboard

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