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Advertising technology
Advertising

Advertising Technology: Unraveling the Future of Digital Campaigns

Advertising plan
AdvertisingMarketing Strategy

Advertising Plan: Crafting a Winning Strategy

Data strategy
Marketing DataMarketing Strategy

Data Strategy: Unlocking the Power of Data in Your Organization

Data Driven Marketing
Marketing DataMarketing Strategy

Data Driven Marketing: Transforming the Marketing Landscape

Communications Strategy
Marketing Strategy

Communications Strategy: Mastering the Art of Effective Messaging

Cross Channel Marketing
Marketing CampaignsMarketing Strategy

Cross Channel Marketing: Mastering the Art of Integrated Campaigns

Ecommerce Growth Strategy
Marketing CampaignsMarketing Strategy

Ecommerce Growth Strategy: Navigating the Online Marketplace

Advertising Objectives
AdvertisingMarketing Strategy

Advertising Objectives: The Key to Unlocking Your Brand’s Potential

Market Penetration Strategy
Marketing Strategy

Market Penetration Strategy: A Guide to Dominating the Market

OLV advertising
Advertising

OLV Advertising: Mastering Modern Marketing Techniques

Marketing tracking
Marketing DataMarketing Strategy

Marketing Tracking: Uncovering the Impact of Your Marketing Moves

Brand Equity
Marketing Strategy

Brand Equity: Strategies for Creating Value and Influence

Marketing Objectives
Marketing Strategy

Marketing Objectives: The Keystone of Successful Strategies

Addressable Advertising
AdvertisingMarketing Strategy

Addressable Advertising: The Future of Personalized Marketing

Local Advertising
Advertising

Local Advertising: Crafting a Winning Strategy

Communication Objectives
Marketing CampaignsMarketing Strategy

Communication Objectives: The Key to Effective Messaging

Gen Z trends 2024
Marketing Campaigns

Gen Z Trends 2024: What Marketers Need to Know

Interactive Advertising
AdvertisingMarketing Campaigns

Interactive Advertising: Engaging Consumers in the Digital Age

Advertising trends 2024
AdvertisingMarketing Campaigns

Advertising Trends: 5 Trends to Watch in 2024 and Beyond

Global marketing strategy
Marketing Campaigns

Global Marketing Strategy: Navigating the World’s Marketplace

Channel Strategy
Marketing Campaigns

Channel Strategy Essentials: Mastering Marketing Channels for Business Growth

Campaign Management Software
Marketing CampaignsMarketing Strategy

Campaign Management Software: 9 Key Features To Consider

Marketing Hook Examples
Marketing Campaigns

5 Marketing Hook Examples that Capture Customer’s Emotions

Subliminal Advertising
Marketing Campaigns

Subliminal Advertising: Unveiling the Invisible Influence in Marketing

Multi-channel Marketing
Marketing DataMarketing Strategy

Multi-Channel Marketing: How to Combine Online and Offline Data for Effective Campaigns

Point of sale advertising
AdvertisingMarketing Strategy

Point of Sale Advertising: 7 Proven Strategies to Boost Your Bottom Line

Behavioral Marketing
Marketing Campaigns

Behavioral Marketing: Everything You Need to Know

international marketing global marketing campaigns
Marketing CampaignsMedia Planning

International Marketing: How to Plan and Manage Global Marketing Campaigns

First-party Data
Marketing Data

How to Use First-Party Data to Strengthen Your Marketing Tactics

UTM Parameters
Marketing ManagementMedia Planning

A Complete Guide to UTM Parameters and Tracking

Marketing Optimization
Marketing CampaignsMarketing Strategy

Marketing Optimization: Strategies and Techniques for Boosting Your Results

Cookieless future
Marketing Campaigns

Cookieless Future: Beyond Cookies, What’s Next?

ABM Campaign
Marketing CampaignsMarketing Strategy

ABM Campaign Strategy Breakdown: Steps For Success

Media Mix Modeling
Marketing Campaigns

Media Mix Modeling: Challenges, Insights and Examples

Attraction marketing
Marketing CampaignsMarketing Strategy

Attraction Marketing: How To Attract More Qualified Leads

Integrated Marketing Campaing
Marketing CampaignsMedia Planning

How to Plan an Integrated Marketing Campaign

Location Based Marketing
Marketing Strategy

Location Based Marketing: Driving Local Conversions

Business Process Improvement
Marketing ManagementMarketing Strategy

Business Process Improvement: How Marketing Efficiency Can Lead to Overall Business Efficiency

experiential marketing
Marketing CampaignsMarketing Strategy

Experiential Marketing: 6 Branded Experiences To Connect With Customers

Marketing Data
Marketing Data

How To Turn Marketing Data Into Actionable Insights

CPG Marketing
Marketing ManagementMarketing Strategy

CPG Marketing: Top 10 Tactics in 2024

Marketing resources
Marketing DataMarketing Management

Marketing Resources from Some of the Brightest Industry Leaders

Upstream vs Downstream Marketing
Marketing Strategy

Upstream vs Downstream Marketing – Diving Into the Details

Testimonial advertising
AdvertisingMarketing Strategy

Testimonial Advertising: Unlocking Authenticity and Trust with 7 Standout Examples

Digital display advertising
AdvertisingMarketing Strategy

Digital Display Advertising: Unraveling the Power of Display Ad Visibility Online

Return on Ad Spend ROAS
AdvertisingMarketing Data

A Quick Guide to Return on Ad Spend + ROAS Calculator

Brand Advertising
AdvertisingMarketing Campaigns

Brand Advertising: Mastering the Art of Storytelling, Visuals, and Influencer Collaborations

performance marketing
Marketing CampaignsMarketing Data

Performance Marketing: Everything You Need to Know

personalized marketing
Marketing CampaignsMarketing Data

How Personalized Marketing Increases Conversions

Marketing information management
Marketing DataMarketing Strategy

Marketing Information Management: Transforming Data into Revenue

Media planning tools
Media Planning

Media Planning Tools for the New Age Marketer

Influencer Marketing
Marketing CampaignsMarketing Strategy

Influencer Marketing: What It Is & Why It’s Working

Inbound vs Outbound Marketing
Marketing CampaignsMarketing Strategy

Inbound vs Outbound Marketing: Navigating the Marketing Maze

Marketing Management
Marketing Management

Marketing Management: What New Age Marketers Need to Know

Organic vs paid social media
Marketing StrategyMedia Planning

Organic vs Paid Social Media: How to Create an Integrated Strategy

Paid Owned Earned Media
Marketing DataMedia Planning

The Difference Between Paid, Owned and Earned Media

Ecommerce marketing
Marketing DataMarketing Strategy

Why Ecommerce Marketing Needs Personalization Now More Than Ever

Marketing CampaignsMarketing Management

Marketing Campaign Management: The Ultimate Guide [2024 Update]

Media asset management
Marketing Management

Media Asset Management: Everything You Need to Know

Media strategy
Marketing StrategyMedia Planning

Media Strategy Essentials: Building a Winning Game Plan

One-to-one marketing
Marketing CampaignsMarketing Strategy

One-to-One Marketing: Building Personal Customer Relationships

Programmatic display advertising
AdvertisingMarketing Campaigns

Programmatic Display Advertising: The Blueprint for Modern Marketers

Acquisition Marketing
Marketing Campaigns

Acquisition Marketing: 9 Ways to Improve Your Strategy

Digital media planning
Media Planning

Digital Media Planning: Six Key Steps

Campaign Tracking
Marketing Campaigns

Campaign Tracking: The Power of Measurable Marketing

Institutional advertising
AdvertisingMarketing Campaigns

Institutional Advertising: 5 Tips For Creating Successful Campaigns

Social shopping
Marketing CampaignsMarketing Data

Social Shopping: Instagram, IGTV, Reels, TikTok and More

Marketing measurement
Marketing DataReporting

Debunking Marketing Measurement Myths

Retail media
Marketing StrategyMedia Planning

Retail Media: An Opportunity for Marketers That’s Gaining Momentum

Marketing KPIs
Marketing ManagementMarketing Strategy

Marketing KPIs You Should Be Tracking

DTC Marketing
Marketing CampaignsMarketing Strategy

DTC Marketing: Unveiling the Power of Direct-to-Consumer Strategies

CVR Marketing
Marketing CampaignsMarketing Strategy

CVR Marketing: Everything You Need To Know

Digital marketing audit
Marketing DataMarketing Management

What Is a Digital Marketing Audit? (And How to Perform One Like a Pro)

OTT Advertising
AdvertisingMarketing Strategy

OTT Advertising: A Deep Dive into the Next Big Thing in Advertising

Marketing process
Marketing ManagementMarketing Strategy

Marketing Process: Change These Key Processes to Skyrocket your Results

Product advertising
AdvertisingMarketing Campaigns

Product Advertising: The Blueprint for Effective Digital Storytelling

Innovative Marketing
Marketing Campaigns

7 Innovative Marketing Strategies and What We Can Learn from Them

shock advertising
Marketing Campaigns

Shock Advertising: From Awareness to Controversy

Marketing StrategyReporting

Measure Marketing ROI: The Key to Strategic Success

Broadcast Media
Marketing CampaignsMarketing Strategy

Broadcast Media Trends In The Digital Age

Audience Segmentation
Marketing Campaigns

Audience Segmentation: Unlocking the Potential of Personalized Marketing

Conversational Marketing
Marketing CampaignsMarketing Strategy

Conversational Marketing: Mastering Customer Experience

TV Advertising
AdvertisingMedia Planning

TV Advertising 101: From Costs to Benefits

Retargeting strategies
AdvertisingMarketing Data

Four Retargeting Strategies that Drive Conversions

Partner Marketing
Marketing CampaignsMarketing Strategy

Partner Marketing: Unlocking the Power of Collaboration

Marketing Results
Marketing ManagementMarketing Strategy

How CMOs Should Rethink Innovation to Improve Marketing Results

In-App Advertising
AdvertisingMarketing Campaigns

In-App Advertising: Mastering the Digital Landscape of Mobile Marketing

Millennials trends
Marketing DataMarketing Strategy

Millennials Trends 2023: Shaping the Future of a Generation

Mobile advertising
AdvertisingMarketing Campaigns

Mobile Advertising: Maximizing Impact in a Mobile-First World

Marketing insights
Marketing Campaigns

Marketing Insights: Understanding Trends to Drive Results

OOH Advertising
Advertising

OOH Advertising: Everything You Need to Know

Ad Optimization
AdvertisingMarketing Campaigns

Ad Optimization: Strategies to Elevate Your Digital Campaigns

Ad campaigns
AdvertisingMarketing Campaigns

Ad Campaigns: Crafting Successful Strategies for Effective Advertising

Target audience
Marketing Strategy

Target Audience: Strategies for Identification and Engagement

push vs pull marketing
Marketing CampaignsMarketing Strategy

Push vs Pull Marketing: Crafting Campaigns for Maximum Impact

advertising strategy
AdvertisingMarketing Strategy

Advertising Strategy: From Insights to Execution

Marketing reports
Marketing Campaigns

Marketing Reports: Understanding the Metrics that Matter

AI Marketing
Marketing DataMedia Planning

AI Marketing: When did AI for Marketers Become so Common?

Closed loop marketing
Marketing Strategy

Closed Loop Marketing: A Data-Driven Approach to Success

marketing metrics
Marketing DataMarketing Strategy

Marketing Metrics: Unlocking Business Potential

Transit Advertising
AdvertisingMarketing Strategy

Transit Advertising: Your Ticket to Boost Brand Visibility

Marketing Storytelling
Marketing DataReporting

Marketing Storytelling: How to Create Marketing Reports That Tell Compelling Tales

Future of marketing
Marketing ManagementMarketing Strategy

The Future of Marketing is Agile Leadership

digital advertising
AdvertisingMarketing Strategy

Digital Advertising: Strategies for Winning Over the Digital Consumer

Advertising Software
Advertising

Advertising Software: Unlocking Your Adtech Potential

Billboard Advertising Cost
Marketing Campaigns

Billboard Advertising Cost: A Detailed Breakdown for Businesses

marketing analytics
Marketing DataMarketing Strategy

Marketing Analytics: Improving Business Growth Through Data-Driven Strategies

inbound marketing examples
Marketing Strategy

Use these Inbound Marketing Examples to leverage Business Growth

broadcaster video on demand
AdvertisingMarketing Strategy

Broadcaster Video On Demand (BVOD): The Modern Age of Advertising

programmatic media buying
Marketing StrategyMedia Planning

What Is Programmatic Media Buying and How Does It Work?

Proximity Marketing
Marketing CampaignsMarketing Strategy

Proximity Marketing: Engaging Customers at the Right Place and Time

KOL marketing
Marketing CampaignsMarketing Strategy

KOL Marketing: A Comprehensive Guide to Harnessing the Power of Key Opinion Leaders

micromarketing
Marketing Strategy

Micromarketing: The Strategy to Reach Niche Markets

reputation marketing
Marketing CampaignsMarketing Strategy

Reputation Marketing: The Cornerstone of a Successful Brand

hyperlocal social media marketing
Marketing CampaignsMarketing Strategy

Hyperlocal Social Media Marketing: The Ultimate Guide to Boosting Your Local Business

marketing software
Marketing CampaignsMarketing Strategy

Understanding Marketing Software: Building an Efficient and Effective Martech Stack

corporate marketing
Marketing Campaigns

How to Improve Your Corporate Marketing Strategies

product led marketing
Marketing CampaignsMarketing Strategy

Product Led Marketing: The Ultimate Guide for Growth

spotify advertising
AdvertisingMarketing Campaigns

Spotify Advertising: Harnessing the Power of Audio and Video for Brands

DCO Advertising
Advertising

DCO Advertising & Marketing: Dynamic Creative & Content Optimization

CTV Advertising
AdvertisingMarketing Campaigns

CTV Advertising Guide: Reaching a Connected TV Audience

Ad performance tracking
Marketing CampaignsMarketing Management

Ad Performance Tracking: Strategies for a Data-Driven Approach

Audience targeting
Marketing Strategy

Audience Targeting: Leveraging Data for Marketing Success

Marketing Trends
Marketing StrategyMedia Planning

Marketing Trends 2023: 9 Trends to Help You Power Through

The Top Ppc Kpis You Should Be Tracking
Marketing DataReporting

The Top 5 PPC KPIs You Should Be Tracking

Marketing strategy vs tactics
Marketing StrategyMedia Planning

Marketing Strategy vs Tactics: the Difference Explained

B2B Social Media Strategy
Marketing CampaignsMarketing Strategy

How to Create a B2B Social Media Strategy that isn’t Boring

Marketing campaign calendar
Marketing CampaignsMarketing Management

How to Coordinate a Chaotic Marketing Campaign Calendar

Digital Marketing Leadership
Marketing DataMarketing Management

8 Ways Digital Marketing Leadership is Important to Digital Transformation

Growth Mindset Vs Fixed Mindset
Marketing Management

Adopting a Growth Mindset vs. Fixed Mindset In & Out of the Workplace

Instagram Reels
Marketing CampaignsMarketing Strategy

5 Strategies to Start Using Instagram Reels for Marketing Campaigns

CRO Marketing
Marketing Strategy

CRO Marketing: A Conversion Rate Optimization Guide

Multichannel Marketing Solution Companies
Marketing CampaignsMarketing Management

Multichannel Marketing Solution Companies: What You Should Know

prove roi to clients
AdvertisingMarketing Data

How Top Marketing Agencies Prove ROI to Clients

High ticket digital marketing
Marketing Strategy

High Ticket Digital Marketing: 20 Channels to Boost Your ROI

Optimize Marketing Budget
Marketing DataMarketing Management

5 Ways to Optimize Your Marketing Budget

Best holiday campaigns
Marketing CampaignsMedia Planning

The Best Holiday Campaigns to Inspire You

Media plan steps
Media Planning

A Media Plan That Generates Results (5 Steps in 2023)

Social media kpis to track
Media PlanningReporting

Social Media KPIs You Should be Tracking (2023 Update)

Content marketing tips
Marketing CampaignsMarketing Strategy

Content Marketing Tips in 2023

Social Media Marketing Tools
Marketing StrategyMedia Planning

Best Social Media Marketing Tools Marketers Need To Use

data-driven marketing plan
Marketing DataMarketing Strategy

The Importance of A 360-Degree Data-Driven Marketing Plan

Digital Advertising
AdvertisingMarketing Data

Digital Advertising Glossary

online advertising mistakes
AdvertisingMarketing Strategy

Five Biggest Online Advertising Mistakes Marketers Need to Avoid

digital marketing campaign
Marketing CampaignsMarketing Strategy

How to Organize Your Digital Marketing Campaigns

b2b marketing b2c marketing
Marketing Strategy

B2B and B2C Marketing: Why They’re More Similar Than You Think

manage marketing workload
Marketing ManagementMedia Planning

Marketing Team Management: How to Effectively Manage Your Marketing Team’s Workload

handle-campaign-data-easily
Marketing DataMedia Planning

How to Handle Campaign Data Easily With Mediatool Integrations

dashboard-hacks
Marketing ManagementMarketing Strategy

5 Dashboard Hacks in Under 5 Minutes

Agency Reporting Tools
AdvertisingReporting

How Agency Reporting Tools are Failing Digital Marketers

Media Planning Dictionary Terminology
Media Planning

Media Planning Dictionary and Terminology

Marketing CampaignsMarketing Data

Everything You Need to Know About Dynamic Content Personalization

Marketing Leadership
Marketing Management

The 5 Habits of Successful Marketing Leaders

marketing value
Marketing DataMarketing Management

How to Present Marketing Value to Senior Leadership

Marketing Campaign Performance
Marketing Campaigns

5 Ways CMOs Can Improve Campaign Performance

Media Planning

Tips for Negotiating Media Placement Rates With Publishers in 2022

How Marketers Can Use Data to Make Advertising more Human-Centered
AdvertisingMarketing Data

How Marketers Can Use Data to Make Advertising more Human-Centered

Ad Creative Best Practices: 10 Tips to Make your Ads More Engaging
AdvertisingMarketing Campaigns

Ad Creative Best Practices: 10 Tips to Make your Ads More Engaging

5 Ways Technology Can Streamline Your Agency’s Workflow - Mediatool
Media Planning

5 Ways Technology Can Streamline Your Agency’s Workflow

high-quality-marketing-data
Marketing DataMedia Planning

The Secret to High Quality Marketing Data

AdvertisingMedia Planning

Pros and Cons of Moving Advertising Operations In-House

Marketing CampaignsMarketing Strategy

The 4 Best Creative Marketing Campaigns To Inspire You In 2022

Marketing StrategyMedia Planning

Why You Need to Align Marketing with Consumer Values

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance
AdvertisingMarketing Data

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance

new-ad-integrations
Product Updates

New Integrations Are Here: TikTok, Pinterest & Snapchat Ads

best digital marketing campaigns
Marketing CampaignsMarketing Strategy

5 Best Digital Marketing Campaigns To Inspire You In 2021

Challenges Facing CMOs
Marketing ManagementMarketing Strategy

Challenges Facing CMOs and How to Overcome Them

open-minded marketing
Marketing Management

The Power of The Open-Minded Marketing Leader

Create marketing briefs in mediatool
Product Updates

Introducing Briefing in Mediatool!

Product Updates

What’s New: Conditional Calculations, Always On Plans, and Our New Omnicreate Button!

strategic planning mediatool
Product Updates

Introducing Strategic Planning in Mediatool!

twitter ads integration
Product Updates

Mediatool Twitter Ads Integration

tag-hierarchies
Product Updates

Enhance Your Data Quality and Set User Roles

mediatool-integrations
Product Updates

Integrations Are Here

report-dashboard
Product Updates

New feature: Report Dashboard

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