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Media planning and campaign management for the modern marketer
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Mindset by Mediatool: The Power of The Open-Minded Marketing Leader
If you’re a marketing leader, chances are you’ve come from somewhere to get where you are today. You’ve put in …
Mindset by Mediatool: How CMOs Should Rethink Innovation to Improve Marketing Results
The best CMOs are constantly innovating, taking risks and challenging themselves and the way that things are currently done. Success …
The Six Key Steps to Effective Digital Media Planning
How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. …
5 Things Marketers Can Learn From Olympic Athletes
Despite fans not being allowed in the audience, it’s fair to say that the whole world really is watching the …
The Top Enterprise-Grade Marketing Management Tools
Our choice of the best project management, marketing automation, and email marketing platforms available for enterprise. Martech has boomed …
A Complete Guide to UTM Parameters and Tracking
Track your website traffic, see how effective your campaigns are, and prove ROI with UTM codes. UTM codes are one …
Digital Advertising Glossary
A (relatively) jargon-free rundown of the major digital advertising terms to familiarize yourself with. There are a lot of terms …
Best Marketing and Media Planning Resources
Get insights, tips, and advice from industry leaders to optimize your marketing team and improve your bottom line. Marketing and …
Introducing Briefing in Mediatool!
With our new Briefing feature you can create briefs directly in Mediatool to gain clarity over your whole planning process. Speed up briefing and approval, improve collaboration and make project management so much easier!