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Media planning and campaign management for the modern marketer
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A Complete Guide to UTM Parameters and Tracking
Track your website traffic, see how effective your campaigns are, and prove ROI with UTM codes. UTM codes are one …
Digital Advertising Glossary
A (relatively) jargon-free rundown of the major digital advertising terms to familiarize yourself with. There are a lot of terms …
Best Marketing and Media Planning Resources
Get insights, tips, and advice from industry leaders to optimize your marketing team and improve your bottom line. Marketing and …
Introducing Briefing in Mediatool!
With our new Briefing feature you can create briefs directly in Mediatool to gain clarity over your whole planning process. Speed up briefing and approval, improve collaboration and make project management so much easier!
Measuring Marketing Effectiveness: How to Prove Marketing ROI
How to measure marketing ROI to prove return on marketing investment and run more effective marketing campaigns. We all know …
10 Marketing KPIs You Should Be Tracking
Digital marketing KPIs go beyond sales, leads, and customer acquisition to give you deeper insights into your marketing performance. When …
How to build a high-performing (remote) marketing team
The key qualities of customer-centricity, operational excellence, digitally focused, and revenue-driving and how they bring marketing teams together.
Best Social Media Marketing Tools Marketers Need To Use
There are so many social media marketing tools out there that it can be hard to know which to choose from. We’ve compiled a list of the best to help you gain clarity!
How to Build An Integrated Marketing Campaign (with 3 Real-World Examples)
Why integrated marketing matters, how to build your next campaign, and real-world examples that smashed their goals. Imagine you found …