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Innovative Marketing
Marketing Campaigns

7 Innovative Marketing Strategies and What We Can Learn from Them

This guide will examine some of the most innovative marketing strategies and how to use them for your business.

ABM Campaign
Marketing CampaignsMarketing Strategy

ABM Campaign Strategy Breakdown: Steps For Success

An ABM campaign is an integrated marketing strategy targeting specific accounts. Learn everything you need to know about ABM in this article.

Media planning tools
Media Planning

Media Planning Tools for the New Age Marketer

A media planning tool with powerful integrations can help brands and agencies coordinate their marketing activities from a central user-friendly hub.

Institutional advertising
AdvertisingMarketing Campaigns

Institutional Advertising: 5 Tips For Creating Successful Campaigns

Institutional advertising is an advertising strategy designed to create a positive image of a company or product in the minds of consumers.

CPG Marketing
Marketing ManagementMarketing Strategy

CPG Marketing: Top 10 Tactics in 2023

CPG marketing (Consumer Packaged Goods) is a type of marketing that focuses on selling products directly to consumers. [10 CPG Tactics]

Marketing information management
Marketing DataMarketing Strategy

Marketing Information Management: Transforming Data into Revenue

Marketing information management – everything from what it is and why it’s important to who can benefit from it and how to create a strategy.

Behavioral marketing
Marketing Campaigns

Behavioral Marketing: Everything You Need to Know

Behavioral marketing is a marketing technique that looks at customers’ online behavior to deliver tailored content. Learn more.

Marketing Reporting
Marketing CampaignsMarketing Strategy

Marketing Reporting: 4 Steps for Success

Marketing reporting is essential if you want to monitor the effectiveness of your campaigns. Learn more about making efficient reports!

Increase ROAS
AdvertisingMarketing Data

10 Ways to Increase ROAS

Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.

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