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Media planning and campaign management for the modern marketer
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Mindset by Mediatool: 7 Tips for Leading a Remote Marketing Team
Remote working is here to stay and with more of us now working remotely than ever before, it’s important to …
How To Turn Marketing Data Into Actionable Insights
If you work in marketing you no doubt work with a lot of data too. While data can be your …
Mindset by Mediatool: The Power of The Open-Minded Marketing Leader
If you’re a marketing leader, chances are you’ve come from somewhere to get where you are today. You’ve put in …
Mindset by Mediatool: How CMOs Should Rethink Innovation to Improve Marketing Results
The best CMOs are constantly innovating, taking risks and challenging themselves and the way that things are currently done. Success …
The Six Key Steps to Effective Digital Media Planning
How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. …
5 Things Marketers Can Learn From Olympic Athletes
Despite fans not being allowed in the audience, it’s fair to say that the whole world really is watching the …
The Top Enterprise-Grade Marketing Management Tools
Our choice of the best project management, marketing automation, and email marketing platforms available for enterprise. Martech has boomed …
A Complete Guide to UTM Parameters and Tracking
Track your website traffic, see how effective your campaigns are, and prove ROI with UTM codes. UTM codes are one …
Digital Advertising Glossary
A (relatively) jargon-free rundown of the major digital advertising terms to familiarize yourself with. There are a lot of terms …