The Best Marketing Hook Examples Focus on Emotion
If you take a look at most marketing hook examples from big brands, you notice a clear pattern – they all deal with emotional psychology.
Different emotions that elicit enjoyment, creativity, happiness, or self-worth are common examples of how top-tier brands target their customers.
These hooks are important for a number of reasons, and focus on:
- Attention Grabbing – Drawing target customers in with a hook that stands out.
- Value Proposition – Communicating the value of the key benefits and features to persuade consumers to buy.
- Brand Recognition – Associating with a brand or product in a memorable way to create a strong brand identity.
- Customer Engagement – Engaging and connecting with customers on an emotional level to build deeper connections.
Now let’s take a look a little deeper.
What is a Marketing Hook?
A marketing hook is a message or tagline that attracts customers’ attention and persuades them to take action. Effective marketing hooks entice customers to take the next step, such as making a purchase or signing up for a service. A hook is not the whole offering: It’s a tease, a sample and a mental appetizer.
Marketing Hook Examples
Let’s take a look at some very famous marketing hook examples:
Nike: Just do it.
“Just do it” is a powerful marketing hook used by Nike to appeal to customers’ desire for achievement and persuade them to purchase their products. The slogan suggests that Nike’s products can help customers accomplish their goals and effectively communicates the value of the products, motivating the customer to take action.
KFC: Finger lickin’ good.
“Finger Licking Good” is a compelling marketing hook used by KFC to appeal to the customer’s sense of taste and persuade them to try their food. The slogan implies that the customer will enjoy the taste of KFC’s fried chicken and effectively communicates the value of the product, motivating the customer to take action.
Apple: Think different.
“Think Different” is an emotional marketing hook example used by Apple to appeal to customers’ sense of creativity and persuade them to purchase. The slogan suggests that Apple’s products are designed for people who want to be innovative and creative and effectively communicate the value of the products, motivating the customer to purchase their products.
McDonald’s: I’m lovin’ it.
“I’m Lovin’ It” is an effective marketing hook used by McDonald’s to appeal to customers’ sense of enjoyment and persuade them to try their food. The slogan encourages the customer that they will enjoy the taste of McDonald’s food and feel happy and satisfied after eating it, effectively communicating the value of the product and motivating the customer to make a purchase.
L’Oréal: Because you’re worth it.
“Because you’re worth it” is a persuasive marketing hook example used by L’Oréal to appeal to the customer’s sense of self-worth and persuade them to buy. The slogan proposes that the customer deserves high-quality beauty and personal care products and will feel confident and valued after using them, effectively communicating the value of the products and again motivating the customer to take action.
You can see the pattern here.
The brand appeals to human psychology in order to elicit an emotion that persuades consumers to buy.
How to Create Your Own Marketing Hook
If you’re looking to create your own marketing hook for your brand, make sure you consider the following:
- Identify your unique selling proposition (USP)
- Determine your target audience
- Develop a list of potential hooks
- Test and refine your marketing hooks with A/B testing
- Use your marketing hook across all your marketing channels
Remember, the goal is to attract attention and generate interest in your product or service. To be effective, your hook should be memorable, relevant to the target audience, and persuasive.