For many brands and agencies, advertising on traditional social media channels doesn’t always work as well as it used to. With constant changes on Instagram, to shifts in the demographics of Facebook users, marketers are looking to other platforms to reach their audiences through paid social media.
Speaking with our customers, we realized there’s a huge opportunity in some other social ad platforms. Introducing our latest integrations: TikTok Ads, Pinterest Ads and Snapchat Ads 🚀
You can now track your TikTok, Pinterest and Snapchat ad performance in Mediatool, alongside your other paid social channels. Create individual reporting dashboards or add them to your wider reports, to save hours manually collecting data so you have more time to learn from your results.
TikTok may be a new marketing channel for your company and its ad platform is still fairly new. All the more reason to keep a close eye on data from ad campaigns, while you test how to get the best return on ad spend (ROAS).
Metrics to track
TikTok offers a wide range of metrics you can track but the main metrics are: Clicks, Conversions, Cost per 1,000 People Reached, Cost per CTA Conversion, Video Average Watch Time, Reached Audience, Video Saves.
To read more about TikTok Ad metrics, click here.
To use this integration, make sure your TikTok account is set up as a business profile. If your business is new to TikTok, don’t forget to check out TikTok’s tips on how you can get the most out of it and a guide to setting up TikTok Ads.
To learn how to integrate TikTok Ads into Mediatool, click here.
A lot of marketers neglect Pinterest but here are some stats from Pinterest that might make you reconsider.
Pinterest is one of the biggest search engines, but instead of searching for answers to questions, people are searching for inspiration. Businesses with eye-catching and inspiring content tend to see better results, and people buy products and services based on this. By pinning your own and similar content from others, there’s a lot of opportunity for brands to create community.
Metrics to track
Pin clicks, Outbound clicks/outbound click rate, Played to 95% (for videos), Engagements, Closeups/Closeup rate, Saves, Conversions, Conversion Value.
To read more about Pinterest Ad metrics, click here.
If you’re already running Pinterest ads or want to test it out, here’s how to set it up to track in Mediatool.
Snapchat is the most used social network for Gen Zs, with 557 million monthly active users which increased 52% between 2020 to 2022. If you’re marketing to a Gen Z audience, Snapchat Ads could be the best way to reach them.
Metrics to track
Snapchat boasts a long list of metrics specific to your ad goal, whether it’s app installs, purchases or sign ups. But the main ones are: Paid reach, Video completions, Swipe ups/Swipe up rate, Average attachment screen time, eCPV, eCPSU, eCPI.
To learn about all the metrics Snapchat Ads offers, click here.
To track performance from Snapchat Ads in Mediatool, get started here.
Integrations In Mediatool
Our integrations can save you and your team hours manually collecting data and give you more time to work on the good stuff. We’re excited to bring these new integrations to our customers to strengthen measurement and reporting even more in Mediatool.
Learn more about briefing here