Institutional advertising is an advertising strategy designed to create a positive image of a company or product in the minds of consumers.
Institutional Advertising: 5 Tips For Creating Successful Campaigns Read More »
Retail media is quickly becoming one of the most popular channels for media spending and marketers are taking notice.
Retail Media: An Opportunity for Marketers That’s Gaining Momentum Read More »
Marketing measurement framework + intuitive analytics tools = happy marketers. Learn about the marketing measurement myths.
Debunking Marketing Measurement Myths Read More »
Selling products on social media has become a vital part of social media strategy for brands this year. But what is it and how can you use it in your campaigns? Read our guide to find out.
Social Shopping: Instagram, IGTV, Reels, TikTok and More Read More »
There Are So Many Marketing KPIs To Track It Can Be Hard To Know Which Are Most Important. Here We Explain The Top 10 You Should Be Tracking.
Marketing KPIs You Should Be Tracking Read More »
DTC marketing has emerged as a powerful force driving change and innovation. Read all about it in this article.
DTC Marketing: Unveiling the Power of Direct-to-Consumer Strategies Read More »
In this article, we talk about CVR marketing, how it benefits brands, and how to calculate conversion rates.
CVR Marketing: Everything You Need To Know Read More »
What is OTT Advertising? OTT, short for Over-The-Top, refers to the delivery of video ads through streaming services directly to viewers, often on a smart TV, connected TVs, or other streaming devices like the Amazon Fire TV Stick. Unlike traditional TV advertising, OTT advertising utilizes platforms like Netflix, Hulu, Amazon Prime Video, and Apple TV
OTT Advertising: A Deep Dive into the Next Big Thing in Advertising Read More »
A successful digital marketing audit should provide an actionable plan for achieving max reach, engagement, and conversions.
What Is a Digital Marketing Audit? (And How to Perform One Like a Pro) Read More »
© 2024 Mediatool World W AB. All rights reserved.
© 2024 Mediatool World W AB.
All rights reserved.