Team Mediatool

This guide will examine some of the most innovative marketing strategies and how to use them for your business.

What is Shock Advertising? Shock advertising, often referred to as “shockvertising”, is a communication method brands and companies use to capture viewers’ attention by evoking strong positive or negative feelings. This advertising strategy aims to break through the clutter of traditional ads and ensure that the brand or message remains top-of-mind for the target audience. …

Shock Advertising: From Awareness to Controversy Read More »

Ever felt like brands just get you sometimes? You’re browsing online, and suddenly, an ad that feels like it was made for you appears. It’s almost as if the universe aligned just right, and now you’re destined to purchase. But here’s the twist: it’s not cosmic fate. It’s the precise science and art of audience segmentation. In …

Audience Segmentation: Unlocking the Potential of Personalized Marketing Read More »