Marketing ROI: How to Prove the Marketing Effectiveness
Marketing ROI can be used to measure the impact of marketing on the wider business, which can be a challenging task.
February 1, 2023
No Comments
Category: Reporting
Social Media KPIs You Should be Tracking (2023 Update)
Tracking the right social media KPIs is key to successful social media campaigns. Here are the KPIs you should be tracking.
December 24, 2022
No Comments
How Agency Reporting Tools are Failing Digital Marketers
Marketing reporting tools make big promises. But do the results meet the mark? Here’s how to find the best reporting tool for a growing agency.
November 23, 2022
No Comments
Marketing Storytelling: How to Create Marketing Reports That Tell Compelling Tales
Storytelling in marketing reporting is a skill, not sorcery. To tell a compelling story, you need good data, direction, and damn good tech.
October 25, 2022
No Comments
Time-Saving Shortcuts for Better Marketing Reports (with Examples in Mediatool)
Marketing reporting doesn’t have to take so long. Learn about the shortcuts that saves your team time so they can focus on improving results.
July 28, 2022
No Comments
Debunking Marketing Measurement Myths
Marketing analytics can sometimes seem like a world shrouded in mystery. There is so much data, from so many different sources.Practiced marketers know that the right combination enables great marketing to stand out.
June 9, 2022
No Comments
The Top 5 PPC KPIs You Should Be Tracking
When it comes to Pay-Per-Click marketing (PPC), there are so many metrics to measure that it’s easy to lose sight of the most important ones. To truly succeed you need to constantly measure and review your results to make improvements.
May 27, 2022
No Comments
The Top Enterprise-Grade Marketing Management Tools
Our choice of the best project management, marketing automation, and email marketing platforms available for enterprise. Martech has boomed over the last decade and since
July 29, 2021
No Comments
A Complete Guide to UTM Parameters and Tracking
Track your website traffic, see how effective your campaigns are, and prove ROI with UTM codes. UTM codes are one of the best ways to
July 15, 2021
No Comments
