A Complete Guide to UTM Parameters and Tracking
Track your website traffic, see how effective your campaigns are, and prove ROI with UTM parameters. UTM codes are one of the best ways to
May 18, 2023
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Category: Reporting
The Top 5 PPC KPIs You Should Be Tracking
When it comes to Pay-Per-Click marketing (PPC), there are so many metrics to measure that it’s easy to lose sight of the most important ones. To truly succeed you need to constantly measure and review your results to make improvements.
April 27, 2023
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Marketing Storytelling: How to Create Marketing Reports That Tell Compelling Tales
Storytelling in marketing reporting is a skill, not sorcery. To tell a compelling story, you need good data, direction, and damn good tech.
April 14, 2023
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Debunking Marketing Measurement Myths
Marketing measurement framework + intuitive analytics tools = happy marketers. Learn about the marketing measurement myths.
April 1, 2023
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Marketing ROI: How to Prove the Marketing Effectiveness
Marketing ROI can be used to measure the impact of marketing on the wider business, which can be a challenging task.
February 1, 2023
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Social Media KPIs You Should be Tracking (2023 Update)
Tracking the right social media KPIs is key to successful social media campaigns. Here are the KPIs you should be tracking.
December 24, 2022
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Best Social Media Marketing Tools Marketers Need To Use
There are so many social media marketing tools out there that it can be hard to know which to choose from. We’ve compiled a list of the best to help you gain clarity!
December 16, 2022
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How Agency Reporting Tools are Failing Digital Marketers
Marketing reporting tools make big promises. But do the results meet the mark? Here’s how to find the best reporting tool for a growing agency.
November 23, 2022
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Time-Saving Shortcuts for Better Marketing Reports (with Examples in Mediatool)
Marketing reporting doesn’t have to take so long. Learn about the shortcuts that saves your team time so they can focus on improving results.
July 28, 2022
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