To in-house or not to in-house is the question on a lot of advertising and marketing leader’s minds. Many companies have great experiences with their
Marketing teams are increasingly challenged to show the value of marketing to the wider business. At a time when virtually all activities can be measured
Generation Z (Gen Z) are the new generation of consumers. Regardless of whether they’re your ideal buyer persona yet, they will be soon, and marketing
There are a lot of social media metrics out there, they differ platform to platform and how each organization uses them. There’s also a lot
Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI
The role of the CMO has changed a lot over recent years and CMOs now have more responsibility over the success of the whole business.
How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. Adapting to the new advertising
Get insights, tips, and advice from industry leaders to optimize your marketing team and improve your bottom line. Marketing and advertising are constantly changing and
TV advertising has a certain level of prestige and you get even better results when you hook up your TV ads data to your media planning software.
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© 2022 Mediatool World W AB.
All rights reserved.
