Marketing Trends 2025: 13 Trends to Help You Power Through
In this guide, we focus on marketing trends in 2025 you should incorporate into your marketing strategy to see great results.
November 12, 2024
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Category: Media Planning
A Media Plan That Generates Results (5 Steps in 2024)
What makes a media plan that generates results? Here in our step-by-step guide we outline how to create a successful media plan.
November 1, 2024
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Media Vehicle: Choosing the Right Path to Reach Your Audience
Selecting the right media vehicle is super important to getting your advertising message across. It’s about finding the best way to reach and engage your audience. This
August 19, 2024
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A Complete Guide to UTM Parameters and Tracking
Track your website traffic, see how effective your campaigns are, and prove ROI with UTM parameters. UTM codes are one of the best ways to
August 12, 2024
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International Marketing: How to Plan and Manage Global Marketing Campaigns
We dive a bit deeper into international marketing: how to plan & manage global marketing campaigns, with all the key elements to know.
August 7, 2024
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TV Advertising 101: From Costs to Benefits
TV advertising has a certain level of prestige and you get even better results when you hook up your TV ads data to your media planning software.
July 27, 2024
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How to Plan an Integrated Marketing Campaign
Integrated marketing campaigns can be a brand-building dream, or a media planning nightmare. Read our practical guide to planning IMC activity.
July 20, 2024
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AI Marketing: When did AI for Marketers Become so Common?
AI is infiltrating the marketing industry, but it’s a good thing. Find out how to manage AI for media planning in our latest blog.
June 29, 2024
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The Difference Between Paid, Owned and Earned Media
Knowing the difference between earned, owned, and paid media can help you deliver more cohesive marketing campaigns that engage and convert more customers. The trio
June 27, 2024
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