Media Vehicle: Choosing the Right Path to Reach Your Audience
Selecting the right media vehicle is super important to getting your advertising message across. It’s about finding the best way to reach and engage your audience. This
Selecting the right media vehicle is super important to getting your advertising message across. It’s about finding the best way to reach and engage your audience. This
Track your website traffic, see how effective your campaigns are, and prove ROI with UTM parameters. UTM codes are one of the best ways to
We dive a bit deeper into international marketing: how to plan & manage global marketing campaigns, with all the key elements to know.
In this guide, we focus on marketing trends in 2023 you should incorporate into your marketing strategy to see great results.
TV advertising has a certain level of prestige and you get even better results when you hook up your TV ads data to your media planning software.
Integrated marketing campaigns can be a brand-building dream, or a media planning nightmare. Read our practical guide to planning IMC activity.
AI is infiltrating the marketing industry, but it’s a good thing. Find out how to manage AI for media planning in our latest blog.
Knowing the difference between earned, owned, and paid media can help you deliver more cohesive marketing campaigns that engage and convert more customers. The trio
How can you leverage organic and paid social media when planning your social media strategy? Click here to find out!