Advertising Trends: 5 Trends to Watch in 2024 and Beyond
Advertising trends are taking shape in 2023. Check out some of this article’s most popular ad trends – including generative AI.
August 12, 2024
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Category: Advertising
TV Advertising 101: From Costs to Benefits
TV advertising has a certain level of prestige and you get even better results when you hook up your TV ads data to your media planning software.
July 27, 2024
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Testimonial Advertising: Unlocking Authenticity and Trust with 7 Standout Examples
Explore the power of testimonial advertising with ten real-world examples and learn how to amplify your ad strategy.
July 24, 2024
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A Quick Guide to Return on Ad Spend + ROAS Calculator
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
July 19, 2024
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Four Retargeting Strategies that Drive Conversions
Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!
June 18, 2024
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Transit Advertising: Your Ticket to Boost Brand Visibility
Explore our comprehensive guide on transit advertising. Uncover its benefits, various forms, and how it enhances your OOH advertising strategy
June 17, 2024
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Digital Display Advertising: Unraveling the Power of Display Ad Visibility Online
Introduction to Digital Display Advertising Navigating the crowded and complex world of digital marketing presents a key challenge for businesses: achieving visibility and engaging effectively
June 16, 2024
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Brand Advertising: Mastering the Art of Storytelling, Visuals, and Influencer Collaborations
Discover the power of brand advertising as we explore the essentials of storytelling, visuals, and influencer collaborations.
June 15, 2024
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Programmatic Display Advertising: The Blueprint for Modern Marketers
Navigating digital marketing requires not just creativity but also a keen understanding of evolving technologies. Enter Programmatic Display Advertising – a powerful, technology-driven ad-buying process
June 12, 2024
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