Institutional advertising is an advertising strategy designed to create a positive image of a company or product in the minds of consumers.
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
Advertising trends are taking shape in 2023. Check out some of this article’s most popular ad trends – including generative AI.
TV advertising has a certain level of prestige and you get even better results when you hook up your TV ads data to your media planning software.
Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI
In the last few years, many companies have focused their marketing strategies on the digital space. However, traditional out-of-home or OOH advertising is highly effective in boosting
A (relatively) jargon-free rundown of the major digital advertising terms to familiarize yourself with. There are a lot of terms in digital advertising and more
Marketing reporting tools make big promises. But do the results meet the mark? Here’s how to find the best reporting tool for a growing agency.
Curious to know how marketers deliver personalization at scale? The secret to human-centric marketing is something your company already has.
© 2022 Mediatool World W AB. All rights reserved.
© 2022 Mediatool World W AB.
All rights reserved.
