Mediatool Team, Author at Mediatool

Mediatool Team

Integrated marketing campaign

How to Build An Integrated Marketing Campaign (with 3 Real-World Examples)

Why integrated marketing matters, how to build your next campaign, and real-world examples that smashed their goals. Imagine you found your new favorite brand on Facebook. You visit their website to learn more and purchase their products, only to find their site promotes a strange and different message than the one you fell in love …

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Earned owned paid media

The Difference Between Earned, Owned and Paid Media

Knowing the difference between earned, owned, and paid media can help you deliver more cohesive marketing campaigns that engage and convert more customers. Earned, owned, and paid media are not new concepts. They’re a triangle that supports each other, with each arm contributing its part to your complete marketing strategy. Paid media has traditionally been …

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