Mediatool Team, Author at Mediatool

Mediatool Team

The 4 Best Creative Marketing Campaigns To Inspire You In 2022

Our pick of the four best creative marketing campaigns we’ve seen on the internet recently, to get you inspired. The marketing industry is always evolving and in the wake of changes in privacy data, cookies and buying trends, we’ve noticed many brands getting more creative with their marketing campaigns. And we love to see it!  …

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Why You Need to Align Marketing with Consumer Values

If you’ve read any marketing blog on the internet lately they’ll mention changes in consumer behavior impacting how we market. Of course, consumer behavior is always evolving. But since the pandemic this has been exacerbated. People now have completely different shopping habits, goals, pain points and therefore how they interact and engage with companies is …

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Apple's iOS 15 Impact on Email Marketing: How Marketers Can Adapt

Apple’s iOS 15 Impact on Email Marketing: How Marketers Can Adapt

Apple recently started rolling out their iOS 15 privacy changes and this latest update brings a whole host of new privacy features to give Apple users more control over their email and browser data. Whilst the update is great for giving customers control over their data, like the iOS 14 update earlier this year, it …

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Image reads: Mindset by Mediatool: 7 Tips for Leading a Remote Marketing Team

Mindset by Mediatool: 7 Tips for Leading a Remote Marketing Team

Remote working is here to stay and with more of us now working remotely than ever before, it’s important to carve out new processes to make it work for your team, especially for remote marketing teams. At the start of the pandemic, a lot of companies had to scramble to shift to remote working overnight. …

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The six key steps to effective digital media planning

The Six Key Steps to Effective Digital Media Planning

How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. Adapting to the new advertising climate is crucial in the new normal. Optimizing your digital media planning to reflect consumers’ fast-evolving needs is likely on every marketing leader’s agenda.  If you’re looking for ways to …

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The top marketing management tools for enterprise

The Top Enterprise-Grade Marketing Management Tools

Our choice of the best project management, marketing automation, and email marketing platforms available for enterprise. Martech has boomed over the last decade and since the pandemic sped up the move to remote working, there is more demand than ever for marketing management tools. When it comes to large businesses or companies in industries like …

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A Complete Guide to UTM Parameters and Tracking

A Complete Guide to UTM Parameters and Tracking

Track your website traffic, see how effective your campaigns are, and prove ROI with UTM codes. UTM codes are one of the best ways to track online traffic. They’re a simple, straightforward, and reliable way to accurately track traffic you’re sending to your web properties—such as from social media—and they should be a key part …

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