Knowing the difference between paid, owned and earned media can help you deliver more cohesive marketing campaigns that engage and convert more customers. The trio of earned, owned, and paid media forms a foundational triangle in the world of marketing, each playing a distinct role in a holistic marketing strategy. Historically, paid media, such as […]
The Difference Between Paid, Owned and Earned Media Read More »
Marketing campaign management is the planning, executing, reviewing, and optimization of your marketing activities.
Marketing Campaign Management: The Ultimate Guide [2024 Update] Read More »
Media strategy decoded! Uncover the keys to successful marketing with our in-depth guide to crafting a winning plan.
Media Strategy Essentials: Building a Winning Game Plan Read More »
Media asset management is the key to efficient and quick project creation and marketing campaigns. Learn how to work more efficiently.
Media Asset Management: Everything You Need to Know Read More »
One-to-one marketing is all about getting personal with your customers. In this article we break down everything you need to know.
One-to-One Marketing: Building Personal Customer Relationships Read More »
Navigating the dynamic digital marketing landscape requires not just creativity but also a keen understanding of evolving technologies. Enter Programmatic Display Advertising – a powerful, technology-driven ad-buying process that’s reshaping how businesses connect with their audiences online. This innovative approach, leveraging real-time bidding and automated ad placements, is rapidly becoming a cornerstone of effective digital
Programmatic Display Advertising: The Blueprint for Modern Marketers Read More »
Our acquisition marketing fundamentals with nine ways to improve your strategy to reach new audiences and generate more customers.
Acquisition Marketing: 9 Ways to Improve Your Strategy Read More »
How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. Adapting to the new advertising climate is crucial in the new normal. Optimizing your digital media planning to reflect consumers’ fast-evolving needs is likely on every marketing leader’s agenda. If you’re looking for ways to
Digital Media Planning: Six Key Steps Read More »
Explore the essentials of campaign tracking and learn how Mediatool can elevate your marketing strategy in this insightful guide.
Campaign Tracking: The Power of Measurable Marketing Read More »
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© 2024 Mediatool World W AB.
All rights reserved.