Marketing information management – everything from what it is and why it’s important to who can benefit from it and how to create a strategy.
If you work in marketing you no doubt work with a lot of data too. While data can be your best friend, it can also
A successful digital marketing audit should provide an actionable plan for achieving max reach, engagement, and conversions.
eCommerce marketing needs personalization more than ever. Customers expect nothing less. So how do you personalize in a post-third-party cookie world?
Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!
First-party data is the future of effective marketing campaigns. It’s also the present. Are your marketing tactics leveraging the power of 1P data?
When it comes to Pay-Per-Click marketing (PPC), there are so many metrics to measure that it’s easy to lose sight of the most important ones. To truly succeed you need to constantly measure and review your results to make improvements.
Storytelling in marketing reporting is a skill, not sorcery. To tell a compelling story, you need good data, direction, and damn good tech.
Marketing measurement framework + intuitive analytics tools = happy marketers. Learn about the marketing measurement myths.
© 2023 Mediatool World W AB. All rights reserved.
© 2022 Mediatool World W AB.
All rights reserved.
