To in-house or not to in-house is the question on a lot of advertising and marketing leader’s minds. Many companies have great experiences with their ad agencies, but for those who don’t or are under pressure from leadership to generate results and optimize budget, it’s something they may consider. It’s not an easy decision to […]
Pros and Cons of Moving Advertising Operations In-House Read More »
Our pick of the four best creative marketing campaigns we’ve seen on the internet recently, to get you inspired. The marketing industry is always evolving and in the wake of changes in privacy data, cookies and buying trends, we’ve noticed many brands getting more creative with their marketing campaigns. And we love to see it!
The 4 Best Creative Marketing Campaigns To Inspire You In 2022 Read More »
If you’ve read any marketing blog on the internet lately they’ll mention changes in consumer behavior impacting how we market. Of course, consumer behavior is always evolving. But since the pandemic this has been exacerbated. People now have completely different shopping habits, goals, pain points and therefore how they interact and engage with companies is
Why You Need to Align Marketing with Consumer Values Read More »
In marketing, relevancy is everything. Whether it’s organic search, where Google favours pages that provide what it deems to be the most relevant information. Or social media users engaging with relatable and relevant content. Relevancy is a key ingredient you should consider before creating any marketing campaign, but especially with your ads. Relevancy and personalization
Ad Campaigns not Performing? You Might Need to Improve Ad Relevance Read More »
For many brands and agencies, advertising on traditional social media channels doesn’t always work as well as it used to. With constant changes marketers are looking to other platforms to reach their audiences. Introducing our latest integrations.
New Integrations Are Here: TikTok, Pinterest & Snapchat Ads Read More »
VW, Fitbit, Lego, and more: our pick of the best digital marketing campaigns that built meaningful and lasting connections between brands and users.
5 Best Digital Marketing Campaigns To Inspire You In 2021 Read More »
The role of the CMO has changed a lot over recent years and CMOs now have more responsibility over the success of the whole business. This added responsibility brings with it more pressure and a new set of obstacles. Not only are they expected to know the ins and outs of marketing, sales and customer
CMO Challenges: Overcoming the Hurdles of Modern Marketing Leadership Read More »
If you’re a marketing leader, chances are you’ve come from somewhere to get where you are today. You’ve put in the groundwork to lead and manage a team of marketers. You have experience. Experience is often necessary, but a drawback of experience is bias. We all have biases in some way or other, especially when
The Power of The Open-Minded Marketing Leader Read More »
With our new Briefing feature you can create briefs directly in Mediatool to gain clarity over your whole planning process. Speed up briefing and approval, improve collaboration and make project management so much easier!
Introducing Briefing in Mediatool! Read More »
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© 2024 Mediatool World W AB.
All rights reserved.