What is Corporate Marketing? Corporate marketing refers to the strategies and efforts employed by a company to promote its brand, values, and offerings. It encompasses various tactics, from advertising and public relations to digital campaigns on social media platforms. With the rise of digital methodologies, content marketing has emerged as a predominant tool in this […]
How to Improve Your Corporate Marketing Strategies Read More »
Introduction to Audience Targeting Ever notice how online ads seem to match your interests just right? That’s audience targeting at work—a strategic marketing gem that intricately maps out ad campaigns to sync with your online behavior. This isn’t mere coincidence; it’s a calculated effort that harnesses vast amounts of data to define specific audience segments,
Audience Targeting: Leveraging Data for Marketing Success Read More »
When it comes to Pay-Per-Click marketing (PPC), there are so many metrics to measure that it’s easy to lose sight of the most important ones. To truly succeed you need to constantly measure and review your results to make improvements.
The Top 5 PPC KPIs You Should Be Tracking Read More »
Knowing the difference between marketing strategy, tactics, and goals and how they link up is the first step to more effective, successful marketing campaigns.
Marketing Strategy vs Tactics: the Difference Explained Read More »
There’s a misconception in social media marketing that B2B stands for Boring2Boring, instead of business-to-business. Here’s how to rethink your B2B social media strategy in 2022.
How to Create a B2B Social Media Strategy that isn’t Boring Read More »
Marketing calendars often hold the key to well-executed campaigns. So why has it taken so long to come up with a better solution for busy teams?
How to Coordinate a Chaotic Marketing Campaign Calendar Read More »
Digital transformation is not a thing that will one day happen, it’s a continual process that every organization is currently experiencing. The companies that embrace it and work to speed the process along will stand the test of time, vs those who try to adapt at the last minute. As a department, marketing has been
8 Ways Digital Marketing Leadership is Important to Digital Transformation Read More »
How can we identify a fixed mindset in the office and switch it for a growth one?
Adopting a Growth Mindset vs. Fixed Mindset In & Out of the Workplace Read More »
Have you rolled Instagram Reels into your marketing capabilities? Here’s how to use the new feature effectively in your next campaign.
5 Strategies to Start Using Instagram Reels for Marketing Campaigns Read More »
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© 2024 Mediatool World W AB.
All rights reserved.