Media Planning Archives | Mediatool

Media Planning

Pros and Cons of Moving Advertising Operations In-House

To in-house or not to in-house is the question on a lot of advertising and marketing leader’s minds. Many companies have great experiences with their ad agencies, but for those who don’t or are under pressure from leadership to generate results and optimize budget, it’s something they may consider.It’s not an easy decision to make …

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Marketing Value

Why Media Planning is Crucial to Demonstrating Marketing Value

Marketing teams are increasingly challenged to show the value of marketing to the wider business. At a time when virtually all activities can be measured and scrutinized, marketing or media planning is crucial to this process. As marketers we can sometimes forget that not everyone understands how marketing works or how it contributes to business …

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Social Media KPIs

Social Media KPIs You Should be Tracking in 2022

There are a lot of social media metrics out there, they differ platform to platform and how each organization uses them. There’s also a lot of chatter around which social media metrics matter the most. But to answer this question you first need to understand which social media KPIs to set to help you reach …

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Marketing Processes

Change These Marketing Processes to Skyrocket your Results

Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate. You have to keep on top of trends, industry changes, optimize budgets to your best ability and enjoy your job in the name of ~balance~. All while launching bigger and …

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marketing campaign management myths

5 Marketing Campaign Management Myths to Leave Behind in 2022

As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …

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Digital Media Planning

The Six Key Steps to Effective Digital Media Planning

How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. Adapting to the new advertising climate is crucial in the new normal. Optimizing your digital media planning to reflect consumers’ fast-evolving needs is likely on every marketing leader’s agenda.  If you’re looking for ways to …

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