Here are some of the best marketing resources to learn from industry influencers, publications, podcasts, and newsletters.
Marketing Resources from Some of the Brightest Industry Leaders Read More »
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
A Quick Guide to Return on Ad Spend + ROAS Calculator Read More »
How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. Adapting to the new advertising climate is crucial in the new normal. Optimizing your digital media planning to reflect consumers’ fast-evolving needs is likely on every marketing leader’s agenda. If you’re looking for ways to
Digital Media Planning: Six Key Steps Read More »
Today’s marketing teams are faced with the challenge of maximizing their marketing efforts with fewer resources while striving to forge more profitable customer relationships. As a marketer, you’re likely familiar with this scenario. You’re constantly adapting to the latest trends, evolving customer needs, and industry shifts, all while managing your marketing mix and budget effectively.
Marketing Process: Change These Key Processes to Skyrocket your Results Read More »
Tracking the right social media KPIs is key to successful social media campaigns. Here are the KPIs you should be tracking.
Social Media KPIs You Should be Tracking (2023 Update) Read More »
To in-house or not to in-house is the question on a lot of advertising and marketing leader’s minds. Many companies have great experiences with their ad agencies, but for those who don’t or are under pressure from leadership to generate results and optimize budget, it’s something they may consider. It’s not an easy decision to
Pros and Cons of Moving Advertising Operations In-House Read More »
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© 2024 Mediatool World W AB.
All rights reserved.