Media Planning Tools for the New Age Marketer
A media planning tool with powerful integrations can help brands and agencies coordinate their marketing activities from a central user-friendly hub.
Media Mix Modeling: Challenges, Insights and Examples
Media mix modeling (MMM) is a powerful analytical approach that helps marketers understand and optimize their marketing strategies.
How To Turn Marketing Data Into Actionable Insights
If you work in marketing you no doubt work with a lot of data too. While data can be your best friend, it can also be your biggest burden. In fact, data causes a lot of emotional stress for marketing teams who are confronted with thousands of numbers daily. Add to that the fact that …
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Marketing to Gen Z: Strategies to Implement Today
Generation Z (Gen Z) are the new generation of consumers. Regardless of whether they’re your ideal buyer persona yet, they will be soon, and marketing to Gen Z isn’t the same as for previous generations. In fact, it can be so much harder. According to Insider, Gen Z has the fastest growing economic power, with …
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Media Strategy Essentials: Building a Winning Game Plan
Media strategy decoded! Uncover the keys to successful marketing with our in-depth guide to crafting a winning plan.
International Marketing: How to Plan and Manage Global Marketing Campaigns
We dive a bit deeper into international marketing: how to plan & manage global marketing campaigns, with all the key elements to know.
Media Asset Management: Everything You Need to Know
Media asset management is the key to efficient and quick project creation and marketing campaigns. Learn how to work more efficiently.
Marketing Insights: Understanding Trends to Drive Results
Marketing insights encompass a deeper understanding of market trends and changes to drive better results in marketing efforts.
Transit Advertising: Your Ticket to Boost Brand Visibility
Explore our comprehensive guide on transit advertising. Uncover its benefits, various forms, and how it enhances your OOH advertising strategy
