Ad Campaigns not Performing? You Might Need to Improve Ad Relevance

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance

In marketing, relevancy is everything. Whether it’s organic search, where Google favours pages that provide what it deems to be the most relevant information. Or social media users engaging with relatable and relevant content.  Relevancy is a key ingredient you should consider before creating any marketing campaign, but especially with your ads.  Relevancy and personalization …

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