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Marketing leadership

Why Media Planning is Crucial to Demonstrating Marketing Value

Why Media Planning is Crucial to Demonstrating Marketing Value

Marketing teams are increasingly challenged to show the value of marketing to the wider business. At a time when virtually all activities can be measured and scrutinized, marketing or media planning is crucial to this process. As marketers we can sometimes forget that not everyone understands how marketing works or how it contributes to business …

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Change These Marketing Processes to Skyrocket your Results

Change These Marketing Processes to Skyrocket your Results

Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate. You have to keep on top of trends, industry changes, optimize budgets to your best ability and enjoy your job in the name of ~balance~. All while launching bigger and …

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Everything you Need to Know About Agile Marketing

Everything you Need to Know About Agile Marketing

By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method. When implemented properly, an agile marketing approach can speed up growth …

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8 Ways Marketing Leadership is Important to Digital Transformation

8 Ways Marketing Leadership is Important to Digital Transformation

Digital transformation is not a thing that will one day happen, it’s a continual process that every organization is currently experiencing. The companies that embrace it and work to speed the process along will stand the test of time, vs those who try to adapt at the last minute.  As a department, marketing has been …

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Mindset by Mediatool: The Power of the Open Minded Marketing Leader

Mindset by Mediatool: The Power of The Open-Minded Marketing Leader

If you’re a marketing leader, chances are you’ve come from somewhere to get where you are today. You’ve put in the groundwork to lead and manage a team of marketers. You have experience. Experience is often necessary, but a drawback of experience is bias. We all have biases in some way or other, especially when …

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Mindset by Mediatool: How CMOs should rethink innovation to improve marketing results

Mindset by Mediatool: How CMOs Should Rethink Innovation to Improve Marketing Results

The best CMOs are constantly innovating, taking risks and challenging themselves and the way that things are currently done. Success as a CMO depends on how skilled you are at questioning and testing processes to reach new ideas and encouraging employees to do the same. The marketers that work their way up to CMO are …

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