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Marketing leadership

Optimize Marketing Budget

5 Ways to Optimize Your Marketing Budget

Most marketing teams wish they had more budget. And when cuts need to be made the marketing budget is often one of the first to be decreased. Whether you’re facing cuts or not, getting the most out of your marketing budget should be a core focus for marketing leaders. Chances are there’ll be areas you …

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Marketing Value

Why Media Planning is Crucial to Demonstrating Marketing Value

Marketing teams are increasingly challenged to show the value of marketing to the wider business. At a time when virtually all activities can be measured and scrutinized, marketing or media planning is crucial to this process. As marketers we can sometimes forget that not everyone understands how marketing works or how it contributes to business …

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Marketing Processes

Change These Marketing Processes to Skyrocket your Results

Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate. You have to keep on top of trends, industry changes, optimize budgets to your best ability and enjoy your job in the name of ~balance~. All while launching bigger and …

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Agile Marketing

Everything you Need to Know About Agile Marketing

By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method.   When implemented properly, an agile marketing approach can speed up …

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Digital Transformation

8 Ways Marketing Leadership is Important to Digital Transformation

Digital transformation is not a thing that will one day happen, it’s a continual process that every organization is currently experiencing. The companies that embrace it and work to speed the process along will stand the test of time, vs those who try to adapt at the last minute. As a department, marketing has been …

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Challenges Facing CMOs

Challenges Facing CMOs and How to Overcome Them

The role of the CMO has changed a lot over recent years and CMOs now have more responsibility over the success of the whole business. This added responsibility brings with it more pressure and a new set of obstacles. Not only are they expected to know the ins and outs of marketing, sales and customer …

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Innovation Improve Marketing Results

How CMOs Should Rethink Innovation to Improve Marketing Results

The best CMOs are constantly innovating, taking risks and challenging themselves and the way that things are currently done. Success as a CMO depends on how skilled you are at questioning and testing processes to reach new ideas and encouraging employees to do the same. The marketers that work their way up to CMO are …

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