How To Create A B2B Social Media Strategy That Isn’t Boring

How to Create a B2B Social Media Strategy that isn’t Boring

There’s a misconception in social media marketing that B2B stands for Boring2Boring, instead of business-to-business. It stems partly from the tendency for B2B social media strategies to focus on growth messaging and stay within the safe confines of brand guidelines. Although to give B2B marketing due credit, there are inherent challenges that most B2C brands …

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