Digital transformation is not a thing that will one day happen, it’s a continual process that every organization is currently experiencing. The companies that embrace
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
Here are some of the best marketing resources to learn from industry influencers, publications, podcasts, and newsletters.
Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI
Most marketing teams wish they had more budget. And when cuts need to be made the marketing budget is often one of the first to
Selling products on social media has become a vital part of social media strategy for brands this year. But what is it and how can you use it in your campaigns? Read our guide to find out.
Knowing the difference between earned, owned, and paid media can help you deliver more cohesive marketing campaigns that engage and convert more customers. Earned, owned,
How to know what data to collect and combine your online and offline media channel data for a more effective multichannel marketing strategy.
Mediatool Co-founder and CEO, Alexander Högman, explains how the next step in data-driven marketing is connecting siloed data for enhanced reports, actionable insights, and reaching goals faster.
© 2023 Mediatool World W AB. All rights reserved.
© 2022 Mediatool World W AB.
All rights reserved.
