Multi-Channel Marketing: How to Combine Online and Offline Data for Effective Campaigns
How to know what data to collect and combine your online and offline media channel data for a more effective multichannel marketing strategy.
How to know what data to collect and combine your online and offline media channel data for a more effective multichannel marketing strategy.
First-party data is the future of effective marketing campaigns. It’s also the present. Are your marketing tactics leveraging the power of 1P data?
Working in marketing, you’re no stranger to the ocean of data that comes with the territory. Marketing data, customer data, and consumer data – it’s
Here are some of the best marketing resources to learn from industry influencers, publications, podcasts, and newsletters.
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
Performance marketing has huge customer acquisition potential. Find out what it is, its benefits, and the different types plus top tips to reach your goals.
Personalized digital marketing isn’t new. But it is changing. Find out how to deliver great personalized marketing by leveraging good-quality data.
Marketing information management – everything from what it is and why it’s important to who can benefit from it and how to create a strategy.
Knowing the difference between paid, owned and earned media can help you deliver more cohesive marketing campaigns that engage and convert more customers. The trio