AI Marketing: When did AI for Marketers Become so Common?
AI is infiltrating the marketing industry, but it’s a good thing. Find out how to manage AI for media planning in our latest blog.
June 29, 2024
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Category: Marketing Data
Performance Marketing: Everything You Need to Know
Performance marketing has huge customer acquisition potential. Find out what it is, its benefits, and the different types plus top tips to reach your goals.
June 28, 2024
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The Difference Between Paid, Owned and Earned Media
Knowing the difference between earned, owned, and paid media can help you deliver more cohesive marketing campaigns that engage and convert more customers. The trio
June 27, 2024
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Social Shopping: Instagram, IGTV, Reels, TikTok and More
Selling products on social media has become a vital part of social media strategy for brands this year. But what is it and how can you use it in your campaigns? Read our guide to find out.
June 26, 2024
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Debunking Marketing Measurement Myths
Marketing measurement framework + intuitive analytics tools = happy marketers. Learn about the marketing measurement myths.
June 22, 2024
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Four Retargeting Strategies that Drive Conversions
Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!
June 18, 2024
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How Personalized Marketing Increases Conversions
Personalized digital marketing isn’t new. But it is changing. Find out how to deliver great personalized marketing by leveraging good-quality data.
June 14, 2024
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Why Ecommerce Marketing Needs Personalization Now More Than Ever
eCommerce marketing needs personalization more than ever. Customers expect nothing less. So how do you personalize in a post-third-party cookie world?
June 10, 2024
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Marketing Resources from Some of the Brightest Industry Leaders
Here are some of the best marketing resources to learn from industry influencers, publications, podcasts, and newsletters.
May 26, 2024
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