Marketing information management – everything from what it is and why it’s important to who can benefit from it and how to create a strategy.
Are you facing challenges in understanding where your marketing dollars are going and what returns they’re bringing? Marketing analytics is your answer. Today, businesses are
When it comes to Pay-Per-Click marketing (PPC), there are so many metrics to measure that it’s easy to lose sight of the most important ones. To truly succeed you need to constantly measure and review your results to make improvements.
Digital transformation is not a thing that will one day happen, it’s a continual process that every organization is currently experiencing. The companies that embrace
Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI
Mediatool Co-founder and CEO, Alexander Högman, explains how the next step in data-driven marketing is connecting siloed data for enhanced reports, actionable insights, and reaching goals faster.
A (relatively) jargon-free rundown of the major digital advertising terms to familiarize yourself with. There are a lot of terms in digital advertising and more
Dynamic content personalization offers a better UX. It’ll also boost your bottom line. Here’s how to make your marketing strategy personal.
How agencies and internal teams can present marketing value to senior leaders. 8 things you can do to create impactful reports with Mediatool
© 2024 Mediatool World W AB. All rights reserved.
© 2024 Mediatool World W AB.
All rights reserved.