Spotify has emerged as one of the world’s leading music streaming platforms, boasting millions of active users daily. With its increasing popularity, it’s no surprise
What is Dynamic Creative Optimization? (DCO) Dynamic Creative Optimization (DCO) is a powerful display ad technology that automates the personalization process of ad creatives to
What is CTV Advertising? Connected TV (CTV) advertising is a new-age method of delivering ads directly to internet-connected televisions. Unlike traditional TV advertising that relies
Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI
A (relatively) jargon-free rundown of the major digital advertising terms to familiarize yourself with. There are a lot of terms in digital advertising and more
Online advertising mistakes can be costly so double-check you’re not falling prey to the most common (and costly) online advertising mistakes.
Marketing reporting tools make big promises. But do the results meet the mark? Here’s how to find the best reporting tool for a growing agency.
Curious to know how marketers deliver personalization at scale? The secret to human-centric marketing is something your company already has.
The best ads combine creative that captures your audience’s attention with data-driven tactics. In this blog we explain how to make your ad creatives perform better.
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© 2024 Mediatool World W AB.
All rights reserved.