ClickCease 2023 Broadcast Calendar | Mediatool

2023 Broadcast Calendar

Contents

2023 Broadcast Calendar

On the 2023 broadcast calendar, January 1, 2023 falls on a Sunday, the last day of the broadcast week, making the 2023 Broadcast Year longer.

To cover the entire year, an extra broadcast week is needed, making 2023 a “Leap Year” on the Broadcast Calendar with 53 broadcast weeks instead of the standard 52 weeks.

The fourth quarter of 2023 also has 14 broadcast weeks instead of the standard 13 weeks.

To download the 2023 Broadcast Calendar PDF, skip to the bottom.

Now, a little background.

What is a Broadcast Calendar?

A broadcast calendar is a schedule used in the advertising industry to plan and purchase media on television or radio. It’s an important tool for media planning and buying, as it helps advertisers determine the dates and times their ads will be aired on broadcast media.

The Broadcast Calendar is structured so that every week starts on a Monday and ends on a Sunday, and every month also starts on a Monday, ends on a Sunday, and is either exactly four weeks long (28 days) or five weeks long (35 days). The structure of the Broadcast Calendar helps to facilitate media planning and media buying efforts, as it provides a consistent framework for determining the dates and times that ads will be aired.

2023 Broadcast Calendar PDF

All Your Media Planning Needs Covered

Mediatool is a Cloud-based marketing campaign planning and management platform that helps brands and agencies to plan, track, improve, and report on media and marketing campaigns.

Increase efficiency with total budget control, seamless data integration, and campaign optimization intelligence for high-performance marketing. Visualize your results to make the data-driven decisions you’re not making today.

Get a comprehensive overview of all your marketing activities—everything your team needs to deliver better campaigns and better results.

Create your single source of truth and start making smarter media investment decisions

More you might like

Global Marketing

Global Marketing: The Blueprint for Building a Global Brand Identity

Global marketing benefits
Read More →
Global Perspective

Global Perspective: The Future of Marketing in a Globalized World

In an era where borders are becoming increasingly blurred, adopting a global perspective in marketing and advertising has never been more crucial. This article ...
Read More →
Media Strategy

Media Strategy Essentials: Building a Winning Game Plan

Media strategy decoded! Uncover the keys to successful marketing with our in-depth guide to crafting a winning plan.
Read More →
Scroll to Top