Media Planning and Buying: A Definitive Guide [2023 Update]

In this guide, we dive into media planning and buying. We’ll cover the basics, include a step-by-step guide to modern media planning, and touch on media planning trends for 2023 and beyond.

What’s Inside

Whether you’re an in-house marketer or an agency media planner, adapting to the new advertising climate is crucial. Explore the steps to developing and reporting on slick and solid media plans:

What is Media Planning?
Media planning vs. Media buying: what’s the difference?
What do Media Planners do?
What do Media Buyers do?
How to Create a Media Plan
Media Planning Trends for 2023 and Beyond

Get practical tips to craft media plans, optimise marketing campaigns, and showcase success.