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A Guide to Media Planning and Buying in 2021

Learn how to drive traffic, generate leads and deliver greater ROI on your media spend.

What’s Inside

Whether you’re an in-house marketer or an agency media planner, adapting to the new advertising climate is crucial. Explore the steps to developing and reporting on slick and solid media plans:

  • What is Media Planning?
  • Media planning vs. Media buying: what’s the difference?
  • The effects of COVID-19 on media planning
  • Your step by step guide to media planning
  • Media Planning Challenges
  • What’s next?

Get practical tips to craft media plans, optimise marketing campaigns, and showcase success.

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