A Guide to Media Planning and Buying in 2021

Learn how to drive traffic, generate leads and deliver greater ROI on your media spend.

What’s Inside

Whether you’re an in-house marketer or an agency media planner, adapting to the new advertising climate is crucial. Explore the steps to developing and reporting on slick and solid media plans:

What is Media Planning?
Media planning vs. Media buying: what’s the difference?
The effects of COVID-19 on media planning
Your step by step guide to media planning
Media Planning Challenges
What’s next?

Get practical tips to craft media plans, optimise marketing campaigns, and showcase success.