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Media Planning and Buying: A Definitive Guide [2023 Update]

In this guide, we dive into media planning and buying. We’ll cover the basics, include a step-by-step guide to modern media planning, and touch on media planning trends for 2023 and beyond.

What’s Inside

Whether you’re an in-house marketer or an agency media planner, adapting to the new advertising climate is crucial. Explore the steps to developing and reporting on slick and solid media plans:

  • What is Media Planning?
  • Media planning vs. Media buying: what’s the difference?
  • What do Media Planners do?
  • What do Media Buyers do?
  • How to Create a Media Plan
  • Media Planning Trends for 2023 and Beyond

Get practical tips to craft media plans, optimise marketing campaigns, and showcase success.

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