A guide to Media Planning and Buying in 2021
Learn how to drive traffic, generate leads and deliver greater ROI on your media spend.
What’s Inside
Whether you’re an in-house marketer or an agency media planner, adapting to the new advertising climate is crucial. Explore the steps to developing and reporting on slick and solid media plans:
- What is Media Planning?
- Media planning vs. Media buying: what’s the difference?
- The effects of COVID-19 on media planning
- Your step by step guide to media planning
- Media Planning Challenges
- What’s next?
Get practical tips to craft media plans, optimise marketing campaigns, and showcase success.
