What’s Inside
Whether you’re an in-house marketer or an agency media planner, adapting to the new advertising climate is crucial. Explore the steps to developing and reporting on slick and solid media plans:
- What is Media Planning?
- Media planning vs. Media buying: what’s the difference?
- What do Media Planners do?
- What do Media Buyers do?
- How to Create a Media Plan
- Media Planning Trends for 2023 and Beyond
Get practical tips to craft media plans, optimise marketing campaigns, and showcase success.
