EBOOK Choosing Your Media Planning Tool What To Look Out For Key Features and Things to Consider When Shopping for Media Planning Tools WHAT'S INSIDE What Are Media Planning Tools And Who Are They For? Key Features and Things to Consider When Shopping for Media Planning Tools Mediatool’s Naming Conventions and Data Taxonomy Features Mediatool’s Growing Repertoire of Integrations More Modern Features and Things to Get Excited About Trusted Globally by Data-driven Marketers