Our business is growing at a rapid pace in the UK and internationally. To support our efforts, we are proud to announce that we are establishing Mediatool in the UK as well as adding a professional with Phil Nott’s experience and expertise within MarTech and SaaS to the Mediatool team. Phil brings with him a breadth of leadership experience and a proven success record that will play a critical role in strengthening our sales and partner teams as well as guiding Mediatool through its next stages of growth.
“As we invest in building the industry’s leading marketing management platform at Mediatool, people like Phil will play a critical role in how we help even more clients succeed in one of our most important markets,” said Alexander Högman, Mediatool’s co-founder and CEO. “Phil’s proven leadership abilities and success in growing SaaS companies in the UK media industry to date make him the ideal person to lead the business into its next era of growth and innovation.”
Phil most recently served as a Commercial Director at PA TV Metadata, a SaaS software solution for both Live and On Demand platforms partnering with key clients, including AMC, BT Sport, BBC Studios, Discovery, ITV, SKY and UK TV.
Phil brings over 15 years of experience representing SaaS based multi layer complex technology propositions within the Media, Entertainment, Broadcast, Digital Advertising / Marketing and Enterprise Technology sectors.
What about Mediatool attracted you to the company?
Mediatool’s vision of providing a next generation software platform for brand marketers and ad agencies to enhance their media planning, execution and reporting capabilities in a much more collaborative way is very exciting to be part of. In particular, by enabling ‘one source of truth’ versioning, which is unique and very much required, driven by increased marketing complexity related to digital and social media management requirements.
How do you think your skills and experience translate to the role of Country Sales Manager?
I have had great experience in representing SaaS / Cloud platforms within advertising and marketing particularly focused on new business development, alongside being the first man on the ground and opening new offices in the UK, so very much the focus for this role at Mediatool.
How do you envision helping Mediatool grow in your role?
Many large brand marketers are headquartered in the UK therefore we have a wealth of opportunity to explore. By opening a UK office and building out a team over time to support these great potential clients will enable Mediatool to expand into this great market opportunity that is the UK.