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Consumer habits have changed drastically since before Covid. As everything moved online, even traditionally non-digital companies and industries had to create strategies to fight for consumers’ attention online. Some managed this shift well and others didn’t. The lasting result? If there was a lot of competition before, there’s even more now. And marketing teams are front and center of this battle.
All eyes are on marketing teams to bring home the bacon for businesses. And this has created positives and negatives to marketing departments across the world. On the plus side, companies now acknowledge how important a great marketing team is, to not only business success, but business survival. For many, this means finally having the budget to put the strategy in place properly. Exciting times, right?!
Well, on the other hand, with more money and attention, means more pressure. Marketers are stressed, burnt out and under constant scrutiny to prove ROI.
According to the CMO Survey, 70% of CMOs are still struggling to show impact from their marketing investments. With so many metrics to track and measure across so many channels, trying to prove the effectiveness of campaigns can get overwhelming.
But we’ll let you into a little secret: it doesn’t have to be like this! Proving marketing effectiveness isn’t that hard. It simply comes down to being smarter about how you learn from your results and how fast you can pivot when needed.
We built Mediatool to help you do just that. By helping you to change your perspective on how you approach your marketing activities, we’ll help you embody the mindset needed to optimize every stage of your strategy and easily connect the dots to show ROI.
In this guide, we’ll explain how you can become a smarter marketer with Mediatool by your side.
Get to grips with your marketing data
Consumer behavior isn’t the only thing that’s changed recently. Marketing data as we know it is evolving. And the companies that don’t get to grips with their data now, will be left behind.
Despite having data at their fingertips, marketers face constant issues with it, citing things like: poor quality data and not trusting that it’s reliable as some of the biggest barriers to using it to its full potential. Truth is, when used correctly, data is the biggest tool in a marketers’ back pocket. However, so many just aren’t using it to reach their goals in the way they should.
As consumers become more aware of how their data is used and have more control over who they give it to, you need to get personal with your customers. Understand what they really want and how your product or service can make their life better. The days of relying on personal information alone are over and the future is in building relationships with your customers.
To truly understand your customer, you must understand how to use the data you do have to better serve them. And to do this, your data can no longer exist in silos. Maybe you don’t even realize that your data is siloed. Ask yourself this: how many analytics tools, systems and platforms do you use to collect your data, review it and report on it? Exactly.
With a birds-eye view of your marketing activity and performance, you’ll gain the insights you need to easily see how marketing is driving your company goals. And with these insights, you’ll learn how to respond to change, innovate and focus your strategy on the tactics that produce the best results.
How Mediatool helps you become smarter with your data
Unify your data in one place
Siloed data brings with it a whole host of issues, but the main ones are that it’s near impossible to get a clear overview of how your campaigns are running and how you can edit and optimize them. You shouldn’t have to put up with this.
In Mediatool, you no longer have to! Bring all your data together forever by collating and hosting it in one platform. We’re talking online data, offline data, you name it. Not only does it give you peace of mind knowing it’s all in one secure platform, you save so much time you used to waste hunting through spreadsheets, unsure what data is up to date and if anyone has tampered with it!
Organize and categorize it however you prefer
Mediatool really is your team’s workspace. Every company has different processes, ways of classifying and organizing data based on how you work. So we made Mediatool fully customizable to your needs. Got hundreds of product launches you need to keep tabs on? No problem. Need to track spend in 5 different currencies? Easy.
Once you’re set up and can see all activities in your Mediatool dashboard, you can sit back and relax knowing that your whole team is working to the same structure. Better yet, it also removes room for human error. Creating rules in Mediatool means that new girl Stacey from the US team can’t accidentally make a mistake, making sure your data is clean and reliable, all the time.
Track traffic in real time
Plug in your marketing and advertising channels and Mediatool will display your results as they happen. Having quick access to your results allows you to spot smart opportunities to better optimize campaigns in the nick of time.
Create UTM parameters and UTI codes to monitor traffic from all of your channels. And–a personal favorite–there’s no need to login to different analytics tools to find out how different channels performed, it’ll all be in your Mediatool dashboard.
Turn your insights into your story
Regardless of what you’re marketing, we’re all marketing to people. Becoming a smarter marketer means putting potential customers front and centre of every decision you make and creating personal connections with them.
In order to build this connection, you need to take the data you have and turn it into insights. But the work doesn’t stop there. The secret to transformative insights is how you turn them into a story. A story about people. And this is two-fold. You need to use these insights to firstly understand your customer’s story and their motivation for purchasing, and secondly to find a better way of telling them your brand’s story.
Once you’ve figured out how to do both, shifting your perspective from numbers on a page to interacting with people, your results will sky-rocket!
This goes for how you approach existing customers too. Learning how current customers interact with your brand can help you figure out how to get to know them better.
But, your audiences aren’t all the same. Different people engage with brands in different ways, via different channels, forms of content, stages of the funnel and so on. In order to build your story and a greater connection with your audiences, you need to learn how to pull actionable insights from it.
How to become a smarter storyteller with Mediatool
Test, review, optimize, repeat
Generating better insights is all about approaching your data with questions and letting it tell you the answer. Based on what you find, you then need to test alternatives, review the results and make tweaks to optimize it further.
This is something not enough marketers do, but will make you smarter in the long run! And that’s where Mediatool comes in. Run tests and track the results in the platform. You can then create custom reports to review the new data in comparison with previous insights (which, remember, appears in real-time) and optimize your marketing to better cater to your customers’ needs.
Shift plans and budgets accordingly
It’s not just your data you have full control over in Mediatool, no no no. You can create future strategies, set KPIs and allocate budget, in line with your results. So once you’ve learnt what ticks your customer’s boxes and optimized your campaigns to suit this, simply adjust your future marketing plan and shift budget to make sure you’re putting your eggs in the right baskets.
Amplify your message
By showing you what’s working and what isn’t, down to the specific creative or copy, Mediatool’s reports help you develop a better story to not only your customers, but also internally.
How long do you usually spend creating reports for your own team let alone for the rest of the business? It’s no mean feat, and it takes so much time! Until you use Mediatool, where you get smarter about how you go about it.
In Mediatool the reports are generated for you. Simply choose what elements you want to show and create as many as you need. The time you’ll save on generating reports, allows you more time to amplify your message. The report is there to showcase your team’s performance, but with this extra time you can shape how you tell this as a story to your colleagues, to not only prove ROI, but for them to understand your team’s hard work!
Improve remote working for your team
Remote working is going nowhere. But marketing teams now realize they can’t work how they did in person, online. And was it even working before anyway?
86% of workers say they feel more productive working remotely. That’s huge! And if those workers are more productive then it’s a no brainer for companies to encourage it. As long as management provides staff with the right tools to do their job from home, employees remain happy and are 74% more likely to stay at the company. So why are so many marketers still finding it hard to communicate effectively?
To be honest with you, there are a lot of marketing tools out there. And there’s also a lot of team collaboration tools out there. But people are still struggling to collaborate remotely. With the onset of the pandemic, companies jumped on the bandwagon thinking they needed every project management, collaboration and analytics tool out there, accidentally creating new problems. With the added processes and virtual micro-management that these tools brought with them, it actually made it harder and more time consuming to get the job done.
To make sure your marketing team is happy in their jobs and work better together, leaders need to help them work smarter, not harder. In the same way Mediatool helps you optimize your campaigns, it also optimizes your team’s productivity.
How to work smarter with Mediatool
Collaborate better and faster
It’s not just data you unify in Mediatool. It’s all of your marketing activities. Create campaign plans that your whole team can work on together.
Think of Mediatool as helping you to do your job, but smarter and whilst making your life easier. No jumping between platforms. No chasing an email chain and ending up with an old version of the campaign plan. Up to date information for everyone, so everyone is on the same page. Give different levels of access to whoever needs it, comment on and approve plans and even produce briefs all within the platform.
We’re not just talking about internal teams either. Work with agencies or contractors in Mediatool too. And if you’re an agency with multiple clients, simply pop in and out of different customer plans in a few clicks.
Smarter team management
By removing unnecessary processes and improving collaboration, productivity will reach an all time high. Not just for your team, but for you too.
Managing so many moving parts can be stressful for marketing leaders. Coupled with the constant pressure to generate results and needing to keep your team happy, it can be hard to keep on top of everything. Well, that’s actually one of the reasons we built Mediatool, to help marketing leaders become smarter managers by giving them visibility and control.
In Mediatool you can set briefs and targets, give feedback, and approve plans for launch. Create reports that show you how it’s going so you can rest assured your team’s getting on with the tasks at hand, swapping micromanagement and countless video calls for more important team wellbeing and growth.
Innovate and inspire
Happy teams don’t sit stagnant. They’re constantly challenged and changing things up. This gives you the chance to champion innovation, opening up discussions within your team and time to implement new approaches you previously would have never been able to.
With the time you’ll save and the improved performance from using Mediatool, you’ll have the chance to become smarter with your time, using it to innovate and inspire your team. And you’ll finally be able to implement all those ideas that you ‘parked for later’ over and over again!
Future-proof your marketing, ready for change
We’ve worked with thousands of marketers for over a decade and one thing we know for sure is that this industry is always evolving. And it’s only getting more complex. So, we evolve too. And to become a smarter marketer, so must you.
The platforms and tactics that generate results for you now, might not be the ones that work for you tomorrow. That’s why it’s critical that you’re always ready for change and can adapt at speed. Think about the start of the pandemic, companies that didn’t change quick enough were left suffering financially and had to let employees go. It’s a tough cookie to swallow but it’s the truth, and to make sure you don’t end up that way you’ve got to future-proof your processes.
With Mediatool by your side, you’ll make smarter decisions and tighten up your processes, ready for whatever comes your way.
How you can get smarter about the future with Mediatool
Decision-making can make or break a campaign. Especially reactive decisions made out of panic. By giving you a 360 degree view of your data, Mediatool lets you take a step back and view the bigger picture of your marketing operations.
By ensuring your data and insights are correct, and up to date, you’ll start to view decisions as opportunities, instead of risks. And with it all neatly displayed for you in our easy-to-use dashboards, you’ll spot smart opportunities effortlessly.
Co-create your future
Like we said, marketing is always evolving and for that reason, so is Mediatool. One thing we’re really proud of is our relationships with our customers and how they impact the future of the platform. We encourage open conversation with them to help us continuously improve Mediatool. And once you’re on board, you’ll get the chance to help us shape it too, co-creating the future of your marketing.
Part of becoming a smarter marketer means investing in the right solutions that will go the distance by your side. And that is what we strive for with Mediatool. We’re a team of marketers and developers just like you, and we’re hell bent on continuing to develop the best platform of its kind. Investing in Mediatool also means investing in a team that has your back, listens to your needs and modifies accordingly.
Prime your team for change
It’s not just decision-makers that need to be ready for change, this goes for the whole team. A positive mindset towards work and the right tools will subconsciously create an exciting and happy work environment for everyone. And this includes ability to adapt. Once your team is used to an innovative atmosphere, (from using Mediatool, obviously) they’ll subconsciously look for it in everything they do and when the time comes to change, it’ll be easy!
Creating an atmosphere that encourages smart working and innovation, will ensure your team is more fulfilled in their work, which will be reflected in the results you generate. And that starts with Mediatool and giving them a tool that can help them do what they’re good at, but in a smarter way.
Understand what’s possible
We can sit here and tell you what Mediatool does and why you should come on board (which you totally should), but the truth is, there is no hocus pocus. No magic marketing results handed to you on a platter. You first need to shift your perspective to become open to the idea of success.
We can give you the tools, but you and your team still need to get smart about how you approach them to get the most out of it and reach your goals. We’re here to help you understand what’s possible. And to get you out of the rut of same-ness. Repeating the same processes, having the same frustrations and getting the same results.
We’ve been there. And you’re not doing anything wrong, you’ve just been too busy to lift your head out of the water and understand that there’s so much more opportunity out there.
Our ethos is that with the right tools by your side, the opportunities are endless. We want to help you do the best marketing you’ve ever done and we’re here to assist you in becoming a smarter marketer, inspiring your team and inspiring change in your company.
Learn more about how Mediatool can help you
At this point we’ve gone on a lot about Mediatool. There’s a few places you can learn more about the platform.