Media planning
Tips for negotiating media placement rates with publishers in 2021
Looking to refresh your media negotiation skills? We’ve rounded up some of the industry’s top tips and tricks to help you optimise your advertising budget in 2021.
CRO guide for media planners
CRO is tricky to master, but invaluable when you do. Discover how media planners play a vital role in bottom-of-funnel conversions.
B2B media planning during a pandemic
The pandemic continues to wreak havoc on global markets and consequently, media strategies. Here we show how you can create a sustainable and effective media strategy built to engage.
Planning media for the holiday season: What you need to do now to prepare
This holiday season, give your team the best gift: a productive marketing campaign to close out a weird year. Read our 2020 Christmas marketing ideas here.
How COVID is changing media planning
Media planning looks different in a peri-COVID world. The pandemic changed how we value digital channels and there are more changes to come.
How to handle campaign data easily with Mediatool integrations
Integrations bring all information from 10+ data sources into your Mediatool account. Save time and make better decisions with Integrations.
How to: Plan an integrated marketing campaign
Integrated marketing campaigns can be a brand-building dream, or a media planning nightmare. Read our practical guide to planning IMC activity.
Tools and Tips for Measuring Marketing KPIs
Setting and measuring KPIs for your marketing campaign can at first seem daunting but have no fear, there are tips and tools to help you set and measure marketing metrics and KPIs so you can report with confidence.
Marketer’s guide to media planning software in 2019
Let us introduce you to the paid media management landscape and guide you through the process of choosing a marketing campaign management software.
The 16 Best Marketing & Management Tools for A New Business
You’re launching a new business? In this article, we’ll discuss a number of areas where tools and extra manpower will give you the competitive edge.
9 Helpful Infographics For The Burgeoning Marketer
There’s no silver bullet that guarantees your campaign will blow the competition out of the water or even create a ripple in the personal pool, but we offer you this list of our current favorite marketing infographics.
A Beginner's Guide To Media Planning & Buying
Want to reach and communicate with your target audience most efficiently or are you curious why you keep seeing ads everywhere that seem to be targeted directly at you?
Influencer Marketing: What It Is & Why It's Working
The term is thrown around a lot these days and like many of the buzzwords we've come to know over the years remember "disruptor" and "clickbait"? - it's not always clear what it means.
The Top 5 Media Planning Resources You Can’t Ignore
Whether you’re brand new to the media planning game or looking to sharpen your skills, these 5 resources are your best bet for gaining valuable media planning knowledge.
5 Steps to an Exceptional Media Plan
This article takes a how-to approach, to show you exactly how to develop a working media plan for your business.
Media planning dictionary and terminology
Learn the basic terminology within media planning and media buying.
How to succeed with Content Marketing
Content Marketing - It’s Not Just A Buzzword & Here’s Why…
Basics in media planning
Too many businesses have a scattershot approach to media buying. They are passing up serious opportunities to maximize ROMI.