Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!
Mediatool Co-founder and CEO, Alexander Högman, explains how the next step in data-driven marketing is connecting siloed data for enhanced reports, actionable insights, and reaching goals faster.
Online advertising mistakes can be costly so double-check you’re not falling prey to the most common (and costly) online advertising mistakes.
Using a set data taxonomy and naming conventions to organize your digital marketing campaigns can ensure your results are tracked properly and data is clean. Here’s how to do it!
B2B marketing is changing and becoming more similar to B2C marketing. While they still have their differences, here are the key similarities that B2B marketers should implement in their strategy.
Performance marketing has huge customer acquisition potential. Find out what it is, its benefits, and the different types plus top tips to reach your goals.
Knowing the difference between marketing strategy, tactics, and goals and how they link up is the first step to more effective, successful marketing campaigns.
The next iOS 14 update will affect paid advertising but there are actions you can take now to minimize campaign disruptions.
VW, Fitbit, Lego, and more: our pick of the best digital marketing campaigns that built meaningful and lasting connections between brands and users.
Has your team’s productivity hit a wall? Try these marketing workload management tips to increase their productivity and set them up for success.
Selling products on social media has become a vital part of social media strategy for brands this year. But what is it and how can you use it in your campaigns? Read our guide to find out.
Have you rolled Instagram Reels into your marketing capabilities? Here’s how to use the new feature effectively in your next campaign.
Before we get too far into 2020, take a moment to lift your head from the daily grind and look at your toolkit. Do you have the resources you need to approach 2020 with a deliberate strategy in place? Have you done your research on emerging trends in Martech?