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Plan

Cloud based planning

Plan, manage, execute and analyze all your marketing activities in one secure cloud based tool. Moving to the cloud means you have access to all your data no matter where you are. You never need to worry about sending the wrong file, because your team already has the most up to date information. We’ll keep it secure and backed up, freeing your time for the tasks that matter.

Simplified media plan calendar

Mediatool Calendar View takes all your planned data and creates an easy to read flowchart. Visualize upcoming activity at a glance and see detailed information with a click. View creative assets and links, filter the view for more clarity, change and add activity and add comments all from within the same workspace.

Advanced media approval flow

Send media plans back and forth for approval from within Mediatool. Our collaboration tool lets agencies send plans to clients for approval, and in-house teams share plans internally. Approve or reject a campaign, and leave feedback along the way. Our advanced approval flow saves time, encourages collaboration and provides total clarity on media planning.

Review creative, collaboratively

Delivery plan is a section designed to help you upload and discuss creative materials for a more collaborative way of working. Upload images, videos and documents, attach notes and delivery addresses, and mark off creative that has been delivered. Delivery plan allows you stay on top of what’s run so far and what is left.

Keep track of conversations

Conversations rolls all your marketing activity communication into one place. Share ideas and offer feedback around plans, dashboards, creative assets and more. Don’t waste hours sifting through emails and bouncing between chat apps. Instead, start a conversation linked to marketing activity and know it will be easy to find later.

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Track

Total budget control

Mediatool gives you full control of your media and marketing budget. Set your budget and manage how spend is distributed among your activities. Compare planned spend against actuals to quickly see where your money is going. Track ROI and make adjustments as necessary to get the most from your media investment. You can filter and cross-analyze data to see which is the best performing brand, region, creative, market and more.

Set and measure KPIs

Set and measure marketing KPIs better using Mediatool’s Target feature. You decide how to define success and visualize the progress with Mediatool. Manage the distribution of measures such as budget, by brand, product, quarter, campaign and see in real time how you are tracking. Targets allow brands and agencies to pivot when things aren’t going as planned and save money when a target is hit earlier than expected.

Powerful data integrations

Mediatool plays well with others. Access data from Facebook, Google Campaign Manager, Google Ads, LinkedIn and Instagram and more through Integrations. Choose the measures and dimensions most important to you and monitor your campaign in real time. Set up multiple integrations to track different brands or clients, and even create a reporting dashboard instantly.

Security for sensitive media data

Using a combination of user access rights, restricting columns and making certain resources like brands, markets and products protected, you are in full control of your organization’s data. Invite any internal or external user to Mediatool with the confidence they will only see what you have given them permission to see.

Customization options

Mediatool is flexible and customizable. Create an account specific to your needs and the way you work. Customize with labels, tags, media types and vehicles, media data fields and more to work more efficiently across the entire team. We’ll help you understand all the customization options and get set up just the way you like.

Change Log

Mediatool’s Change Log tracks activity for transparency in the planning process. Find out when a plan goes from working, to pending, to approved - and who was responsible for the approvals. Plus use the comment function to give feedback at every stage. Change Log keeps everyone on the same page.

Version history

No need to send excel spreadsheets back and forth, and hope you have the most recent one! With Mediatool you are always working in the latest version of your media strategy, while the Version History tool allows you to go back and view or contrast older versions – all while still working in the most recent iteration.

Media data taxonomy

Set custom tags and tag hierarchies for simple global classification. Your team decides how to classify data so there is no risk of incorrectly labelled data. This means you can plan campaigns, track data, filter, and generate reports with full confidence everything is where it should be and nothing is missing.

UTI codes

Connect campaign plans to real-world performance using Unique Transaction Identifier codes in Mediatool. When you finalize a media order you can retain the vital UTI in high-level plans or attach it to specific activity. Save time with all your activity data in one place.

Custom UTM building

Create UTMs to track your media in 3rd party systems, based on your own custom format and the media data that you input into Mediatool.

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Optimize

Media dashboards

Generate customized dashboards to display planned metrics like spends, engagement, budgets and more, with the ability to filter data or get a holistic overview. Create multiple dashboards for different campaigns, clients or data sets. You can even save filters and timeframes as bookmarks to make it simpler the next time you need instant access to your data.

Reporting made easy

Combine planned campaign data with your actual results and create visually stunning reports directly from Mediatool. No need to sift through mountains of spreadsheets and spend hours creating a report. Now you can visualize planned against actual data, connect to popular platforms via Integrations, and present accurate data (in your brand colors) in a few clicks.

Generate insertion orders

Create customized Insertion Orders right from your media plan, and choose which columns you’d like to include along with contact details, contract notes and logos. Our easy to use IO feature makes it easy to send your order in a comprehensive PDF straight to an email address and track when the link has been visited or the document downloaded.

Naming conventions

Every plan you create in Mediatool receives a specific plan-tracking code based on your own naming rule. Your team decides how to name plans so you can tell just by looking at the name what the plan involves. Mediatool helps you stay on top of all your plans so you save time for what really matters.

Open API

Mediatool has an Open API enabling our enterprise customers to connect Mediatool to other external or internal systems. We understand you have your own way of working. Our developers can help you get connected for seamless integration into your organization.


Input your data

Getting set up in Mediatool is easy: we’ll work with you to set up a workspace that makes sense based on how you work. From there it’s like riding a bike. When the training wheels come off you’ll be amazed at just how fast and far you can go with Mediatool.

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Plan collaboratively

With Mediatool’s collaboration features your entire team is on the same page, no matter where they are around the world. Agencies collaborating with clients, marketing teams working with each other and suppliers. Teamwork makes the dream work!


Watch your work in action

Mediatool has a long list of features to make launching a campaign more efficient. Once you’re up and running, data will begin flowing in real time. Track campaign performance, make adjustments where necessary and take control over budgets all while freeing up hours in your day.

Mediatool integrations

Mediatool reports

Review, report, optimize

Without data, any organization is virtually flying blind. Mediatool unlocks the power of data to make better business decisions and run more impactful campaigns. All that data at your fingertips means you’re always fully informed – and information is power!


Keep your data secure

Preventing unauthorized access to customer data is a top priority at Mediatool. We continuously work to identify and mitigate security risks by implementing best practices.


  • Encryption of all traffic in transit (TLS 1.2 protocols, AES256-encryption)
  • All data at rest in Mediatool’s production environment is encrypted.
  • Mediatool logs, monitors and audits all system calls and has alerts in place for any system calls that could indicate intrusion. (IDS/IPS)
  • Production environment is duplicated across separate regions.