Read why integrated marketing campaigns leave lasting impressions on customers, how to build your next integrated campaign, and real-world examples that killed it.
How to know what data to collect and combine your online and offline media channel data for a more effective multichannel marketing strategy.
Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!
Mediatool Co-founder and CEO, Alexander Högman, explains how the next step in data-driven marketing is connecting siloed data for enhanced reports, actionable insights, and reaching goals faster.
Online advertising mistakes can be costly so double-check you’re not falling prey to the most common (and costly) online advertising mistakes.
Using a set data taxonomy and naming conventions to organize your digital marketing campaigns can ensure your results are tracked properly and data is clean. Here’s how to do it!
B2B marketing is changing and becoming more similar to B2C marketing. While they still have their differences, here are the key similarities that B2B marketers should implement in their strategy.
A media planning tool with powerful integrations can help brands and agencies coordinate their marketing activities from a central user-friendly hub.
Performance marketing has huge customer acquisition potential. Find out what it is, its benefits, and the different types plus top tips to reach your goals.
Knowing the difference between marketing strategy, tactics, and goals and how they link up is the first step to more effective, successful marketing campaigns.
The next iOS 14 update will affect paid advertising but there are actions you can take now to minimize campaign disruptions.
VW, Fitbit, Lego, and more: our pick of the best digital marketing campaigns that built meaningful and lasting connections between brands and users.
Has your team’s productivity hit a wall? Try these marketing workload management tips to increase their productivity and set them up for success.
Looking to refresh your media negotiation skills? We’ve rounded up some of the industry’s top tips and tricks to help you optimise your advertising budget in 2021.
Selling products on social media has become a vital part of social media strategy for brands this year. But what is it and how can you use it in your campaigns? Read our guide to find out.
Are you fluent in marketing speak? What about the latest data and media buying terms? This quick handy glossary will help you get the hang of the newest jargon.
Have you rolled Instagram Reels into your marketing capabilities? Here’s how to use the new feature effectively in your next campaign.
The pandemic continues to wreak havoc on global markets and consequently, media strategies. Here we show how you can create a sustainable and effective media strategy built to engage.
This holiday season, give your team the best gift: a productive marketing campaign to close out a weird year. Read our 2020 Christmas marketing ideas here.
Mediatool is thrilled to announce we have finalised a €2.5 million investment round led by investor Newion, together with J12 Ventures, Almi Invest and current investor Twig.
Integrations bring all information from 10+ data sources into your Mediatool account. Save time and make better decisions with Integrations.
Before you spend another dollar on marketing, read our tips on launching an effective marketing campaign. Even industry veterans can learn something new.
Working from home during Coronavirus (COVID-19) can be a logistical challenge. Find out how to prepare your team for the transition.
Before we get too far into 2020, take a moment to lift your head from the daily grind and look at your toolkit. Do you have the resources you need to approach 2020 with a deliberate strategy in place? Have you done your research on emerging trends in Martech?
Like a crystal ball for your marketing plan, you can use the Mediatool dashboard to visualize marketing campaign data to make marketing decisions, update upper management, and handle client queries more efficiently.
Setting and measuring KPIs for your marketing campaign can at first seem daunting but have no fear, there are tips and tools to help you set and measure marketing metrics and KPIs so you can report with confidence.
Grammy Award winning Atlanta Symphony Orchestra uses Mediatool to get a great perspective over their marketing campaigns. Natasha McLeod explains further in this article.
Learn how Jan Biedermann, the former the marketing force behind Stadtkultur und Kommunikation Feldkirch GmbH, used Mediatool in his work.
Vague, high-level categorization of data can leave you without the small, necessary details of your campaign. At Mediatool, we answer the call to this problem with Tag Hierarchies.
Read on to hear what Josephine had to say about how they prepared for their October 2018 launch, the top services and softwares that are serving them right now.
You’re launching a new business? In this article, we’ll discuss a number of areas where tools and extra manpower will give you the competitive edge.
There’s no silver bullet that guarantees your campaign will blow the competition out of the water or even create a ripple in the personal pool, but we offer you this list of our current favorite marketing infographics.
Want to reach and communicate with your target audience most efficiently or are you curious why you keep seeing ads everywhere that seem to be targeted directly at you?
The term is thrown around a lot these days and like many of the buzzwords we've come to know over the years remember "disruptor" and "clickbait"? - it's not always clear what it means.
Whether you’re brand new to the media planning game or looking to sharpen your skills, these 5 resources are your best bet for gaining valuable media planning knowledge.