Marketing

Four Retargeting Strategies that Drive Conversions

Four Retargeting Strategies that Drive Conversions

Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!

The Importance of A 360-Degree Data-Driven Marketing Plan

The Importance of A 360-Degree Data-Driven Marketing Plan

Mediatool Co-founder and CEO, Alexander Högman, explains how the next step in data-driven marketing is connecting siloed data for enhanced reports, actionable insights, and reaching goals faster.

Five Biggest Online Advertising Mistakes Marketers Need to Avoid

Five Biggest Online Advertising Mistakes Marketers Need to Avoid

Online advertising mistakes can be costly so double-check you’re not falling prey to the most common (and costly) online advertising mistakes.

How to Organize Your Digital Marketing Campaigns

How to Organize Your Digital Marketing Campaigns

Using a set data taxonomy and naming conventions to organize your digital marketing campaigns can ensure your results are tracked properly and data is clean. Here’s how to do it!

B2B and B2C Marketing: Why They’re More Similar Than You Think

B2B and B2C Marketing: Why They’re More Similar Than You Think

B2B marketing is changing and becoming more similar to B2C marketing. While they still have their differences, here are the key similarities that B2B marketers should implement in their strategy.

4 Tips To Streamline Your Marketing Campaign Management

4 Tips To Streamline Your Marketing Campaign Management

Read our four tips on effective marketing campaign management to no longer waste time second-guessing your data or writing lengthy reports.

Performance Marketing in 2021: everything you need to know

Performance Marketing in 2021: everything you need to know

Performance marketing has huge customer acquisition potential. Find out what it is, its benefits, and the different types plus top tips to reach your goals.

Marketing strategy vs. tactics: the difference explained

Marketing strategy vs. tactics: the difference explained

Knowing the difference between marketing strategy, tactics, and goals and how they link up is the first step to more effective, successful marketing campaigns.

How the next iOS 14 update will impact your ads and what you can do about it

How the next iOS 14 update will impact your ads and what you can do about it

The next iOS 14 update will affect paid advertising but there are actions you can take now to minimize campaign disruptions.

5 Best Digital Marketing Campaigns To Inspire You In 2021

5 Best Digital Marketing Campaigns To Inspire You In 2021

VW, Fitbit, Lego, and more: our pick of the best digital marketing campaigns that built meaningful and lasting connections between brands and users.

How to effectively manage your marketing team’s workload

How to effectively manage your marketing team’s workload

Has your team’s productivity hit a wall? Try these marketing workload management tips to increase their productivity and set them up for success.

A guide to shoppable social media: Instagram, IGTV, Reels, TikTok and more

A guide to shoppable social media: Instagram, IGTV, Reels, TikTok and more

Selling products on social media has become a vital part of social media strategy for brands this year. But what is it and how can you use it in your campaigns? Read our guide to find out.

5 strategies to start using Instagram Reels for marketing campaigns

5 strategies to start using Instagram Reels for marketing campaigns

Have you rolled Instagram Reels into your marketing capabilities? Here’s how to use the new feature effectively in your next campaign.

How to coordinate a chaotic marketing campaign calendar

How to coordinate a chaotic marketing campaign calendar

Marketing calendars often hold the key to well-executed campaigns. So why has it taken so long to come up with a better solution for busy teams?

When did AI for marketers become so common?

When did AI for marketers become so common?

AI is infiltrating the marketing industry, but it’s a good thing. Find out how to manage AI for media planning in our latest blog.

2020 Marketing industry outlook

2020 Marketing industry outlook

Before we get too far into 2020, take a moment to lift your head from the daily grind and look at your toolkit. Do you have the resources you need to approach 2020 with a deliberate strategy in place? Have you done your research on emerging trends in Martech?

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