Article & post archive

How to Build An Integrated Marketing Campaign (with 3 Real-World Examples)

How to Build An Integrated Marketing Campaign (with 3 Real-World Examples)

Read why integrated marketing campaigns leave lasting impressions on customers, how to build your next integrated campaign, and real-world examples that killed it.

How to Combine Online and Offline Data for Effective Multichannel Marketing

How to Combine Online and Offline Data for Effective Multichannel Marketing

How to know what data to collect and combine your online and offline media channel data for a more effective multichannel marketing strategy.

Four Retargeting Strategies that Drive Conversions

Four Retargeting Strategies that Drive Conversions

Retargeting is a powerful strategy to nudge interested users along your sales funnel. Read our top four strategies to increase retargeting conversions in 2021!

The Importance of A 360-Degree Data-Driven Marketing Plan

The Importance of A 360-Degree Data-Driven Marketing Plan

Mediatool Co-founder and CEO, Alexander Högman, explains how the next step in data-driven marketing is connecting siloed data for enhanced reports, actionable insights, and reaching goals faster.

Five Biggest Online Advertising Mistakes Marketers Need to Avoid

Five Biggest Online Advertising Mistakes Marketers Need to Avoid

Online advertising mistakes can be costly so double-check you’re not falling prey to the most common (and costly) online advertising mistakes.

How to Organize Your Digital Marketing Campaigns

How to Organize Your Digital Marketing Campaigns

Using a set data taxonomy and naming conventions to organize your digital marketing campaigns can ensure your results are tracked properly and data is clean. Here’s how to do it!

B2B and B2C Marketing: Why They’re More Similar Than You Think

B2B and B2C Marketing: Why They’re More Similar Than You Think

B2B marketing is changing and becoming more similar to B2C marketing. While they still have their differences, here are the key similarities that B2B marketers should implement in their strategy.

4 Tips To Streamline Your Marketing Campaign Management

4 Tips To Streamline Your Marketing Campaign Management

Read our four tips on effective marketing campaign management to no longer waste time second-guessing your data or writing lengthy reports.

What’s new: Conditional Calculations, Always On plans, and our new Omnicreate button!

What’s new: Conditional Calculations, Always On plans, and our new Omnicreate button!

Get updates and find out what new features we've added to the Mediatool platform this month.

TV Advertising 101: from Costs to Benefits

TV Advertising 101: from Costs to Benefits

TV advertising has a certain level of prestige and you get even better results when you hook up your TV ads data to your media planning software.

Choosing Your Media Planning Tool: What To Look Out For

Choosing Your Media Planning Tool: What To Look Out For

A media planning tool with powerful integrations can help brands and agencies coordinate their marketing activities from a central user-friendly hub.

Performance Marketing in 2021: everything you need to know

Performance Marketing in 2021: everything you need to know

Performance marketing has huge customer acquisition potential. Find out what it is, its benefits, and the different types plus top tips to reach your goals.

Introducing Strategic Planning in Mediatool!

Introducing Strategic Planning in Mediatool!

Plan your full marketing strategy using our Strategic Planning feature in Mediatool. Plan budgets, set targets and customize plans to suit your team.

Marketing strategy vs. tactics: the difference explained

Marketing strategy vs. tactics: the difference explained

Knowing the difference between marketing strategy, tactics, and goals and how they link up is the first step to more effective, successful marketing campaigns.

How the next iOS 14 update will impact your ads and what you can do about it

How the next iOS 14 update will impact your ads and what you can do about it

The next iOS 14 update will affect paid advertising but there are actions you can take now to minimize campaign disruptions.

5 Best Digital Marketing Campaigns To Inspire You In 2021

5 Best Digital Marketing Campaigns To Inspire You In 2021

VW, Fitbit, Lego, and more: our pick of the best digital marketing campaigns that built meaningful and lasting connections between brands and users.

Organic vs. Paid social media: How to create an integrated strategy

Organic vs. Paid social media: How to create an integrated strategy

How can you leverage organic and paid social media when planning your social media strategy? Click here to find out!

Mediatool Twitter Ads Integration

Mediatool Twitter Ads Integration

Track and measure your Twitter Ads campaigns with our customisable reporting dashboard. Integrate Twitter Ads in Mediatool to track Twitter metrics that matter!

How to effectively manage your marketing team’s workload

How to effectively manage your marketing team’s workload

Has your team’s productivity hit a wall? Try these marketing workload management tips to increase their productivity and set them up for success.

Tips for negotiating media placement rates with publishers in 2021

Tips for negotiating media placement rates with publishers in 2021

Looking to refresh your media negotiation skills? We’ve rounded up some of the industry’s top tips and tricks to help you optimise your advertising budget in 2021.

A guide to shoppable social media: Instagram, IGTV, Reels, TikTok and more

A guide to shoppable social media: Instagram, IGTV, Reels, TikTok and more

Selling products on social media has become a vital part of social media strategy for brands this year. But what is it and how can you use it in your campaigns? Read our guide to find out.

Storing, cleaning, scraping and more data and media terms marketers need to know

Storing, cleaning, scraping and more data and media terms marketers need to know

Are you fluent in marketing speak? What about the latest data and media buying terms? This quick handy glossary will help you get the hang of the newest jargon.

How to measure performance marketing results: Top tools and tips

How to measure performance marketing results: Top tools and tips

Everything you need to know about tracking and measuring performance marketing results in unpredictable times.

CRO guide for media planners

CRO guide for media planners

CRO is tricky to master, but invaluable when you do. Discover how media planners play a vital role in bottom-of-funnel conversions.

5 strategies to start using Instagram Reels for marketing campaigns

5 strategies to start using Instagram Reels for marketing campaigns

Have you rolled Instagram Reels into your marketing capabilities? Here’s how to use the new feature effectively in your next campaign.

B2B media planning during a pandemic

B2B media planning during a pandemic

The pandemic continues to wreak havoc on global markets and consequently, media strategies. Here we show how you can create a sustainable and effective media strategy built to engage.

How to coordinate a chaotic marketing campaign calendar

How to coordinate a chaotic marketing campaign calendar

Marketing calendars often hold the key to well-executed campaigns. So why has it taken so long to come up with a better solution for busy teams?

Planning media for the holiday season: What you need to do now to prepare

Planning media for the holiday season: What you need to do now to prepare

This holiday season, give your team the best gift: a productive marketing campaign to close out a weird year. Read our 2020 Christmas marketing ideas here.

When did AI for marketers become so common?

When did AI for marketers become so common?

AI is infiltrating the marketing industry, but it’s a good thing. Find out how to manage AI for media planning in our latest blog.

How COVID is changing media planning

How COVID is changing media planning

Media planning looks different in a peri-COVID world. The pandemic changed how we value digital channels and there are more changes to come.

Mediatool raises €2.5m to go global with our mission to fix performance marketing

Mediatool raises €2.5m to go global with our mission to fix performance marketing

Mediatool is thrilled to announce we have finalised a €2.5 million investment round led by investor Newion, together with J12 Ventures, Almi Invest and current investor Twig.

How to handle campaign data easily with Mediatool integrations

How to handle campaign data easily with Mediatool integrations

Integrations bring all information from 10+ data sources into your Mediatool account. Save time and make better decisions with Integrations.

How to: Plan an integrated marketing campaign

How to: Plan an integrated marketing campaign

Integrated marketing campaigns can be a brand-building dream, or a media planning nightmare. Read our practical guide to planning IMC activity.

How to launch the best marketing campaign possible - 3 steps you might be missing

How to launch the best marketing campaign possible - 3 steps you might be missing

Before you spend another dollar on marketing, read our tips on launching an effective marketing campaign. Even industry veterans can learn something new.

Working from home during Coronavirus - How to make it work for your business

Working from home during Coronavirus - How to make it work for your business

Working from home during Coronavirus (COVID-19) can be a logistical challenge. Find out how to prepare your team for the transition.

2020 Marketing industry outlook

2020 Marketing industry outlook

Before we get too far into 2020, take a moment to lift your head from the daily grind and look at your toolkit. Do you have the resources you need to approach 2020 with a deliberate strategy in place? Have you done your research on emerging trends in Martech?

5 Dashboard Hacks in Under 5 Minutes

5 Dashboard Hacks in Under 5 Minutes

Like a crystal ball for your marketing plan, you can use the Mediatool dashboard to visualize marketing campaign data to make marketing decisions, update upper management, and handle client queries more efficiently.

Tools and Tips for Measuring Marketing KPIs

Tools and Tips for Measuring Marketing KPIs

Setting and measuring KPIs for your marketing campaign can at first seem daunting but have no fear, there are tips and tools to help you set and measure marketing metrics and KPIs so you can report with confidence.

Marketer’s guide to media planning software in 2019

Marketer’s guide to media planning software in 2019

Let us introduce you to the paid media management landscape and guide you through the process of choosing a marketing campaign management software.

Driven JavaScript dev wanted!

Driven JavaScript dev wanted!

We are looking for a passionate JavaScript developer, eager to join a team that will let you produce features where you will be able to see on a week to week basis how your work is contributing to the development of the application and the experience of the users.

Client Spotlight - Natacha McLeod Atlanta Symphony Orchestra

Client Spotlight - Natacha McLeod Atlanta Symphony Orchestra

Grammy Award winning Atlanta Symphony Orchestra uses Mediatool to get a great perspective over their marketing campaigns. Natasha McLeod explains further in this article.

Client Spotlight: Jan Biedermann of Stadtkultur und Kommunikation Feldkirch GmbH

Client Spotlight: Jan Biedermann of Stadtkultur und Kommunikation Feldkirch GmbH

Learn how Jan Biedermann, the former the marketing force behind Stadtkultur und Kommunikation Feldkirch GmbH, used Mediatool in his work.

Enhance Your Data Quality and Set User Roles

Enhance Your Data Quality and Set User Roles

Vague, high-level categorization of data can leave you without the small, necessary details of your campaign. At Mediatool, we answer the call to this problem with Tag Hierarchies.

Integrations Are Here

Integrations Are Here

We’re continuously charging forward on the path to bringing you as many media and digital marketing integrations as possible by expanding our portfolio of integrated softwares.

Adopting a Growth vs. Fixed Mindset In & Out of the Workplace

Adopting a Growth vs. Fixed Mindset In & Out of the Workplace

How can we identify a fixed mindset in the office and switch it for a growth one?

Business Development Manager Sweden

Business Development Manager Sweden

We are now looking for a person who is an eager sales talent with hunter DNA.

Client Spotlight: Josephine Adorelle of Aimo Solution

Client Spotlight: Josephine Adorelle of Aimo Solution

Read on to hear what Josephine had to say about how they prepared for their October 2018 launch, the top services and softwares that are serving them right now.

The 16 Best Marketing & Management Tools for A New Business

The 16 Best Marketing & Management Tools for A New Business

You’re launching a new business? In this article, we’ll discuss a number of areas where tools and extra manpower will give you the competitive edge.

9 Helpful Infographics For The Burgeoning Marketer

9 Helpful Infographics For The Burgeoning Marketer

There’s no silver bullet that guarantees your campaign will blow the competition out of the water or even create a ripple in the personal pool, but we offer you this list of our current favorite marketing infographics.

A Beginner's Guide To Media Planning & Buying

A Beginner's Guide To Media Planning & Buying

Want to reach and communicate with your target audience most efficiently or are you curious why you keep seeing ads everywhere that seem to be targeted directly at you?

Influencer Marketing: What It Is & Why It's Working

Influencer Marketing: What It Is & Why It's Working

The term is thrown around a lot these days and like many of the buzzwords we've come to know over the years remember "disruptor" and "clickbait"? - it's not always clear what it means.

Mediatool user guide

Mediatool user guide

Learn the basics skills needed in using the Mediatool software.

New feature: Report Dashboard

New feature: Report Dashboard

We are excited to present our new reporting dashboard feature.

The Top 5 Media Planning Resources You Can’t Ignore

The Top 5 Media Planning Resources You Can’t Ignore

Whether you’re brand new to the media planning game or looking to sharpen your skills, these 5 resources are your best bet for gaining valuable media planning knowledge.

5 Steps to an Exceptional Media Plan

5 Steps to an Exceptional Media Plan

This article takes a how-to approach, to show you exactly how to develop a working media plan for your business.

How to succeed with Content Marketing

How to succeed with Content Marketing

Content Marketing - It’s Not Just A Buzzword & Here’s Why…

Media planning dictionary and terminology

Media planning dictionary and terminology

Learn the basic terminology within media planning and media buying.

Basics in media planning

Basics in media planning

Too many businesses have a scattershot approach to media buying. They are passing up serious opportunities to maximize ROMI.

Ready to take your media planning and marketing campaigns to the next level?

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