A media planning tool with powerful integrations can help brands and agencies coordinate their marketing activities from a central user-friendly hub.
Looking to refresh your media negotiation skills? We’ve rounded up some of the industry’s top tips and tricks to help you optimise your advertising budget in 2021.
The pandemic continues to wreak havoc on global markets and consequently, media strategies. Here we show how you can create a sustainable and effective media strategy built to engage.
This holiday season, give your team the best gift: a productive marketing campaign to close out a weird year. Read our 2020 Christmas marketing ideas here.
Integrations bring all information from 10+ data sources into your Mediatool account. Save time and make better decisions with Integrations.
Setting and measuring KPIs for your marketing campaign can at first seem daunting but have no fear, there are tips and tools to help you set and measure marketing metrics and KPIs so you can report with confidence.
You’re launching a new business? In this article, we’ll discuss a number of areas where tools and extra manpower will give you the competitive edge.
There’s no silver bullet that guarantees your campaign will blow the competition out of the water or even create a ripple in the personal pool, but we offer you this list of our current favorite marketing infographics.
Want to reach and communicate with your target audience most efficiently or are you curious why you keep seeing ads everywhere that seem to be targeted directly at you?
The term is thrown around a lot these days and like many of the buzzwords we've come to know over the years remember "disruptor" and "clickbait"? - it's not always clear what it means.
Whether you’re brand new to the media planning game or looking to sharpen your skills, these 5 resources are your best bet for gaining valuable media planning knowledge.