prove roi to clients

How Top Marketing Agencies Prove ROI to Clients

Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI to their clients. Advertising and marketing pioneer, John Wanamaker, once said: “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Now, this …

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