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Why Agile Leadership is the future of marketing

Mindset by Mediatool: Why Agile Leadership is the Future of Marketing

Legacy management mindsets are a burden to marketing teams wanting to keep up with the pace of an ever-changing market. This blog will delve into the importance of Agile leadership to forge strong organizations today and in the future. Many companies find it hard to escape from legacy processes and to find new management models …

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Marketing Processes

Change These Marketing Processes to Skyrocket your Results

Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate. You have to keep on top of trends, industry changes, optimize budgets to your best ability and enjoy your job in the name of ~balance~. All while launching bigger and …

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Agile Marketing

Everything you Need to Know About Agile Marketing

By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method. When implemented properly, an agile marketing approach can speed up growth …

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marketing campaign management myths

5 Marketing Campaign Management Myths to Leave Behind in 2022

As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …

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Innovation Improve Marketing Results

Mindset by Mediatool: How CMOs Should Rethink Innovation to Improve Marketing Results

The best CMOs are constantly innovating, taking risks and challenging themselves and the way that things are currently done. Success as a CMO depends on how skilled you are at questioning and testing processes to reach new ideas and encouraging employees to do the same. The marketers that work their way up to CMO are …

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Marketing Management Tools

The Top Enterprise-Grade Marketing Management Tools

Our choice of the best project management, marketing automation, and email marketing platforms available for enterprise. Martech has boomed over the last decade and since the pandemic sped up the move to remote working, there is more demand than ever for marketing management tools. When it comes to large businesses or companies in industries like …

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Marketing KPIs

10 Marketing KPIs You Should Be Tracking

Digital marketing KPIs go beyond sales, leads, and customer acquisition to give you deeper insights into your marketing performance. When setting and tracking marketing KPIs, you may be tempted to give all your attention to sales revenue, leads, and customer acquisition cost. While these marketing KPIs are very important, there are several other KPIs you …

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