Most marketing teams wish they had more budget. And when cuts need to be made the marketing budget is often one of the first to be decreased. Whether you’re facing cuts or not, getting the most out of your marketing budget should be a core focus for marketing leaders. It’s generally recommended for B2B companies […]
5 Ways to Optimize Your Marketing Budget Read More »
Marketing ROI can be used to measure the impact of marketing on the wider business, which can be a challenging task.
Measure Marketing ROI: The Key to Strategic Success Read More »
Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI to their clients. Advertising and marketing pioneer, John Wanamaker, once said: “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Now, this
How Top Marketing Agencies Prove ROI to Clients Read More »
In marketing, relevancy is everything. Whether it’s organic search, where Google favours pages that provide what it deems to be the most relevant information. Or social media users engaging with relatable and relevant content. Relevancy is a key ingredient you should consider before creating any marketing campaign, but especially with your ads. Relevancy and personalization
Ad Campaigns not Performing? You Might Need to Improve Ad Relevance Read More »
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© 2024 Mediatool World W AB.
All rights reserved.