Marketing ROI Archives | Mediatool

Marketing ROI

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance

In marketing, relevancy is everything. Whether it’s organic search, where Google favours pages that provide what it deems to be the most relevant information. Or social media users engaging with relatable and relevant content.  Relevancy is a key ingredient you should consider before creating any marketing campaign, but especially with your ads.  Relevancy and personalization …

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance Read More »

Marketing Value

Why Media Planning is Crucial to Demonstrating Marketing Value

Marketing teams are increasingly challenged to show the value of marketing to the wider business. At a time when virtually all activities can be measured and scrutinized, marketing or media planning is crucial to this process. As marketers we can sometimes forget that not everyone understands how marketing works or how it contributes to business …

Why Media Planning is Crucial to Demonstrating Marketing Value Read More »

marketing campaign management myths

5 Marketing Campaign Management Myths to Leave Behind in 2022

As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …

5 Marketing Campaign Management Myths to Leave Behind in 2022 Read More »

prove roi to clients

How Top Marketing Agencies Prove ROI to Clients

Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI to their clients. Advertising and marketing pioneer, John Wanamaker, once said: “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Now, this …

How Top Marketing Agencies Prove ROI to Clients Read More »

Marketing ROI

Measuring Marketing Effectiveness: How to Prove Marketing ROI

How to measure marketing ROI to prove return on marketing investment and run more effective marketing campaigns. We all know digital marketing is highly effective, but accurately measuring its success vs cost can be challenging. In an environment ruled by data, marketers can struggle to quantify and prove the link between expenditure and the bottom …

Measuring Marketing Effectiveness: How to Prove Marketing ROI Read More »

Scroll to Top