Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
A Quick Guide to Return on Ad Spend + ROAS Calculator Read More »
Marketing measurement framework + intuitive analytics tools = happy marketers. Learn about the marketing measurement myths.
Debunking Marketing Measurement Myths Read More »
When it comes to Pay-Per-Click marketing (PPC), there are so many metrics to measure that it’s easy to lose sight of the most important ones. To truly succeed you need to constantly measure and review your results to make improvements.
The Top 5 PPC KPIs You Should Be Tracking Read More »
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© 2024 Mediatool World W AB.
All rights reserved.