Most marketing teams wish they had more budget. And when cuts need to be made the marketing budget is often one of the first to be decreased. Whether you’re facing cuts or not, getting the most out of your marketing budget should be a core focus for marketing leaders. It’s generally recommended for B2B companies […]
5 Ways to Optimize Your Marketing Budget Read More »
Working in marketing, you’re no stranger to the ocean of data that comes with the territory. Marketing data, customer data, and consumer data – it’s all part of the game. But let’s be real: this data can sometimes feel more like a heavyweight than a helper. Think about it. Every day, marketing teams are bombarded
How To Turn Marketing Data Into Actionable Insights Read More »
Marketing ROI can be used to measure the impact of marketing on the wider business, which can be a challenging task.
Measure Marketing ROI: The Key to Strategic Success Read More »
Top-tier CMOs are recognized for their relentless pursuit of innovation to drive impressive marketing results. Their success hinges on their ability to constantly challenge and reassess existing marketing strategies and processes. This includes questioning and testing approaches in digital marketing, content marketing, and email marketing to discover new ideas. Equally important is their role in
How CMOs Should Rethink Innovation to Improve Marketing Results Read More »
In today’s rapidly evolving market, traditional management mindsets can hinder marketing teams from adapting effectively. This blog explores the critical role of Agile leadership in shaping resilient and forward-thinking organizations. Many businesses struggle to move away from outdated processes and embrace new management models that foster progress. Top marketing teams are demonstrating adaptability and flexibility,
The Future of Marketing is Agile Leadership Read More »
There’s a misconception in social media marketing that B2B stands for Boring2Boring, instead of business-to-business. Here’s how to rethink your B2B social media strategy in 2022.
How to Create a B2B Social Media Strategy that isn’t Boring Read More »
In marketing, relevancy is everything. Whether it’s organic search, where Google favours pages that provide what it deems to be the most relevant information. Or social media users engaging with relatable and relevant content. Relevancy is a key ingredient you should consider before creating any marketing campaign, but especially with your ads. Relevancy and personalization
Ad Campaigns not Performing? You Might Need to Improve Ad Relevance Read More »
The role of the CMO has changed a lot over recent years and CMOs now have more responsibility over the success of the whole business. This added responsibility brings with it more pressure and a new set of obstacles. Not only are they expected to know the ins and outs of marketing, sales and customer
CMO Challenges: Overcoming the Hurdles of Modern Marketing Leadership Read More »
If you’re a marketing leader, chances are you’ve come from somewhere to get where you are today. You’ve put in the groundwork to lead and manage a team of marketers. You have experience. Experience is often necessary, but a drawback of experience is bias. We all have biases in some way or other, especially when
The Power of The Open-Minded Marketing Leader Read More »
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© 2024 Mediatool World W AB.
All rights reserved.