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Marketing Management

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance

Ad Campaigns not Performing? You Might Need to Improve Ad Relevance

In marketing, relevancy is everything. Whether it’s organic search, where Google favours pages that provide what it deems to be the most relevant information. Or social media users engaging with relatable and relevant content.  Relevancy is a key ingredient you should consider before creating any marketing campaign, but especially with your ads.  Relevancy and personalization …

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Why Agile Leadership is the future of marketing

Mindset by Mediatool: Why Agile Leadership is the Future of Marketing

Legacy management mindsets are a burden to marketing teams wanting to keep up with the pace of an ever-changing market. This blog will delve into the importance of Agile leadership to forge strong organizations today and in the future. Many companies find it hard to escape from legacy processes and to find new management models …

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Marketing to Gen z

Marketing to Gen Z: Strategies to Implement Today

Generation Z (Gen Z) are the new generation of consumers. Regardless of whether they’re your ideal buyer persona yet, they will be soon, and marketing to them isn’t the same as for previous generations. In fact, it can be so much harder.  According to Insider, Gen Z has the fastest growing economic power, with a …

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Agile Marketing

Everything you Need to Know About Agile Marketing

By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method. When implemented properly, an agile marketing approach can speed up growth …

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marketing campaign management myths

5 Marketing Campaign Management Myths to Leave Behind in 2022

As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …

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