Marketing Campaign Management Software Archives | Mediatool

Marketing Campaign Management Software

Everything you Need to Know About Agile Marketing

Everything you Need to Know About Agile Marketing

By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method. When implemented properly, an agile marketing approach can speed up growth …

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5 Marketing Campaign Management Myths to Leave Behind in 2022

5 Marketing Campaign Management Myths to Leave Behind in 2022

As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …

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The top marketing management tools for enterprise

The Top Enterprise-Grade Marketing Management Tools

Our choice of the best project management, marketing automation, and email marketing platforms available for enterprise. Martech has boomed over the last decade and since the pandemic sped up the move to remote working, there is more demand than ever for marketing management tools. When it comes to large businesses or companies in industries like …

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Measuring Marketing Effectiveness: How to Prove Marketing ROI

Measuring Marketing Effectiveness: How to Prove Marketing ROI

How to measure marketing ROI to prove return on marketing investment and run more effective marketing campaigns. We all know digital marketing is highly effective, but accurately measuring its success vs cost can be challenging. In an environment ruled by data, marketers can struggle to quantify and prove the link between expenditure and the bottom …

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10 Marketing KPIs You Should Be Tracking

10 Marketing KPIs You Should Be Tracking

Digital marketing KPIs go beyond sales, leads, and customer acquisition to give you deeper insights into your marketing performance. When setting and tracking marketing KPIs, you may be tempted to give all your attention to sales revenue, leads, and customer acquisition cost. While these marketing KPIs are very important, there are several other KPIs you …

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How to Build An Integrated Marketing Campaign (with 3 Real-World Examples)

Why integrated marketing matters, how to build your next campaign, and real-world examples that smashed their goals. Imagine you found your new favorite brand on Facebook. You visit their website to learn more and purchase their products, only to find their site promotes a strange and different message than the one you fell in love …

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