By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method. When implemented properly, an agile marketing approach can speed up growth …
Everything you Need to Know About Agile Marketing Read More »
As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …
5 Marketing Campaign Management Myths to Leave Behind in 2022 Read More »
Our choice of the best project management, marketing automation, and email marketing platforms available for enterprise. Martech has boomed over the last decade and since the pandemic sped up the move to remote working, there is more demand than ever for marketing management tools. When it comes to large businesses or companies in industries like …
The Top Enterprise-Grade Marketing Management Tools Read More »
How to measure marketing ROI to prove return on marketing investment and run more effective marketing campaigns. We all know digital marketing is highly effective, but accurately measuring its success vs cost can be challenging. In an environment ruled by data, marketers can struggle to quantify and prove the link between expenditure and the bottom …
Measuring Marketing Effectiveness: How to Prove Marketing ROI Read More »
Digital marketing KPIs go beyond sales, leads, and customer acquisition to give you deeper insights into your marketing performance. When setting and tracking marketing KPIs, you may be tempted to give all your attention to sales revenue, leads, and customer acquisition cost. While these marketing KPIs are very important, there are several other KPIs you …
There are so many social media marketing tools out there that it can be hard to know which to choose from. We’ve compiled a list of the best to help you gain clarity!
Why integrated marketing matters, how to build your next campaign, and real-world examples that smashed their goals. Imagine you found your new favorite brand on Facebook. You visit their website to learn more and purchase their products, only to find their site promotes a strange and different message than the one you fell in love …
How to Build An Integrated Marketing Campaign (with 3 Real-World Examples) Read More »
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© 2022 Mediatool World W AB.
All rights reserved.
