Proving marketing ROI (return on investment) isn’t always easy. Especially for marketing agencies, who state that their biggest challenge is measuring and demonstrating marketing ROI to their clients. Advertising and marketing pioneer, John Wanamaker, once said: “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Now, this …
Did technology kill the agency star?There’s an ongoing debate in marketing agencies about the best way to manage resources in a highly automated, technology-powered world.
To in-house or not to in-house is the question on a lot of advertising and marketing leader’s minds. Many companies have great experiences with their ad agencies, but for those who don’t or are under pressure from leadership to generate results and optimize budget, it’s something they may consider. It’s not an easy decision to …
Pros and Cons of Moving Advertising Operations In-House Read More »
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All rights reserved.
