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Marketing process

Marketing Process: Change These Key Processes to Skyrocket your Results

Today’s marketing teams are faced with the challenge of maximizing their marketing efforts with fewer resources while striving to forge more profitable customer relationships. As a marketer, you’re likely familiar with this scenario. You’re constantly adapting to the latest trends, evolving customer needs, and industry shifts, all while managing your marketing mix and budget effectively. …

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Why You Need to Align Marketing with Consumer Values

If you’ve read any marketing blog on the internet lately they’ll mention changes in consumer behavior impacting how we market. Of course, consumer behavior is always evolving. But since the pandemic this has been exacerbated. People now have completely different shopping habits, goals, pain points and therefore how they interact and engage with companies is …

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