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How To Create A B2B Social Media Strategy That Isn’t Boring

How to Create a B2B Social Media Strategy that isn’t Boring

There’s a misconception in social media marketing that B2B stands for Boring2Boring, instead of business-to-business. It stems partly from the tendency for B2B social media strategies to focus on growth messaging and stay within the safe confines of brand guidelines. Although to give B2B marketing due credit, there are inherent challenges that most B2C brands …

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Change These Marketing Processes to Skyrocket your Results

Change These Marketing Processes to Skyrocket your Results

Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate. You have to keep on top of trends, industry changes, optimize budgets to your best ability and enjoy your job in the name of ~balance~. All while launching bigger and …

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Everything you Need to Know About Agile Marketing

Everything you Need to Know About Agile Marketing

By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method. When implemented properly, an agile marketing approach can speed up growth …

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5 Marketing Campaign Management Myths to Leave Behind in 2022

5 Marketing Campaign Management Myths to Leave Behind in 2022

As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …

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Image reads: Mindset by Mediatool: 7 Tips for Leading a Remote Marketing Team

Mindset by Mediatool: 7 Tips for Leading a Remote Marketing Team

Remote working is here to stay and with more of us now working remotely than ever before, it’s important to carve out new processes to make it work for your team, especially for remote marketing teams. At the start of the pandemic, a lot of companies had to scramble to shift to remote working overnight. …

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Mindset by Mediatool: The Power of the Open Minded Marketing Leader

Mindset by Mediatool: The Power of The Open-Minded Marketing Leader

If you’re a marketing leader, chances are you’ve come from somewhere to get where you are today. You’ve put in the groundwork to lead and manage a team of marketers. You have experience. Experience is often necessary, but a drawback of experience is bias. We all have biases in some way or other, especially when …

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How to Build An Integrated Marketing Campaign (with 3 Real-World Examples)

Why integrated marketing matters, how to build your next campaign, and real-world examples that smashed their goals. Imagine you found your new favorite brand on Facebook. You visit their website to learn more and purchase their products, only to find their site promotes a strange and different message than the one you fell in love …

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