Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate. You have to keep on top of trends, industry changes, optimize budgets to your best ability and enjoy your job in the name of balance. All while launching bigger and …
Change These Marketing Processes to Skyrocket your Results Read More »
There’s a misconception in social media marketing that B2B stands for Boring2Boring, instead of business-to-business. Here’s how to rethink your B2B social media strategy in 2022.
If you work in marketing you no doubt work with a lot of data too. While data can be your best friend, it can also be your biggest burden. In fact, data causes a lot of emotional stress for marketing teams who are confronted with thousands of numbers daily. Add to that the fact that …
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Here are some of the best marketing resources to learn from industry influencers, publications, podcasts, and newsletters.
If you’ve read any marketing blog on the internet lately they’ll mention changes in consumer behavior impacting how we market. Of course, consumer behavior is always evolving. But since the pandemic this has been exacerbated. People now have completely different shopping habits, goals, pain points and therefore how they interact and engage with companies is …
Why You Need to Align Marketing with Consumer Values Read More »
Remote working is here to stay and with more of us now working remotely than ever before, it’s important to carve out new processes to make it work for your team, especially for remote marketing teams. At the start of the pandemic, a lot of companies had to scramble to shift to remote working overnight. …
If you’re a marketing leader, chances are you’ve come from somewhere to get where you are today. You’ve put in the groundwork to lead and manage a team of marketers. You have experience. Experience is often necessary, but a drawback of experience is bias. We all have biases in some way or other, especially when …
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© 2022 Mediatool World W AB.
All rights reserved.
