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Marketing

Why You Need to Align Marketing with Consumer Values

If you’ve read any marketing blog on the internet lately they’ll mention changes in consumer behavior impacting how we market. Of course, consumer behavior is always evolving. But since the pandemic this has been exacerbated. People now have completely different shopping habits, goals, pain points and therefore how they interact and engage with companies is …

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Marketing Processes

Change These Marketing Processes to Skyrocket your Results

Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate. You have to keep on top of trends, industry changes, optimize budgets to your best ability and enjoy your job in the name of ~balance~. All while launching bigger and …

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Agile Marketing

Everything you Need to Know About Agile Marketing

By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have been using agile working principles for a while and marketing teams are now experiencing the effects of the method.   When implemented properly, an agile marketing approach can speed up …

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marketing campaign management myths

5 Marketing Campaign Management Myths to Leave Behind in 2022

As the world becomes more digital there is more pressure on marketing teams to drive performance and generate sales. And with more responsibility comes higher expectations of the campaigns themselves. To deliver campaigns that stand out from the crowd, it’s what goes on behind the scenes that can give you the edge. How the campaigns …

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Marketing and Media Planning

Best Marketing and Media Planning Resources

Get insights, tips, and advice from industry leaders to optimize your marketing team and improve your bottom line. Marketing and advertising are constantly changing and no matter how experienced you are, to be successful in this industry you need to keep on top of trends, new platforms, and constant Google updates. How do you keep …

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