There’s a misconception in social media marketing that B2B stands for Boring2Boring, instead of business-to-business. It stems partly from the tendency for B2B social media
If you’ve read any marketing blog on the internet lately they’ll mention changes in consumer behavior impacting how we market. Of course, consumer behavior is
In marketing, relevancy is everything. Whether it’s organic search, where Google favours pages that provide what it deems to be the most relevant information. Or
Marketing teams are increasingly challenged to show the value of marketing to the wider business. At a time when virtually all activities can be measured
Generation Z (Gen Z) are the new generation of consumers. Regardless of whether they’re your ideal buyer persona yet, they will be soon, and marketing
There are a lot of social media metrics out there, they differ platform to platform and how each organization uses them. There’s also a lot
Marketing teams these days are expected to do more with less resources, whilst also generating better results. If you’re reading this you can probably relate.
By now you’ve probably heard of agile working and of the benefits it can bring. Especially to teams working remotely. Design and Development teams have
How to build an effective digital media plan that achieves your marketing objectives and maximizes ROI while staying within budget. Adapting to the new advertising
© 2022 Mediatool World W AB. All rights reserved.
© 2022 Mediatool World W AB.
All rights reserved.
