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Category: Measure

10 Ways to Increase Return on Ad Spend (ROAS)

10 Ways to Increase ROAS

Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.

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Debunking Marketing Measurement Myths

Marketing analytics can sometimes seem like a world shrouded in mystery. There is so much data, from so many different sources.Practiced marketers know that the right combination enables great marketing to stand out.

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The Top 5 PPC KPIs You Should Be Tracking

When it comes to Pay-Per-Click marketing (PPC), there are so many metrics to measure that it’s easy to lose sight of the most important ones. To truly succeed you need to constantly measure and review your results to make improvements.

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