Michaella Fenton, Author at Mediatool

Michaella Fenton

Pros and Cons of Moving Advertising Operations In-House

To in-house or not to in-house is the question on a lot of advertising and marketing leader’s minds. Many companies have great experiences with their ad agencies, but for those who don’t or are under pressure from leadership to generate results and optimize budget, it’s something they may consider.It’s not an easy decision to make …

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