Experiential Marketing: 6 Branded Experiences To Connect With Customers
Experiential marketing is the process of giving people an experience to remember to create and build a strong connection with the brand.
How To Turn Marketing Data Into Actionable Insights
Working in marketing, you’re no stranger to the ocean of data that comes with the territory. Marketing data, customer data, and consumer data – it’s all part of the game. But let’s be real: this data can sometimes feel more like a heavyweight than a helper. Think about it. Every day, marketing teams are bombarded …
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CPG Marketing: Top 10 Tactics in 2024
CPG marketing (Consumer Packaged Goods) is a type of marketing that focuses on selling products directly to consumers. [10 CPG Tactics]
Marketing Resources from Some of the Brightest Industry Leaders
Here are some of the best marketing resources to learn from industry influencers, publications, podcasts, and newsletters.
Upstream vs Downstream Marketing – Diving Into the Details
Upstream vs Downstream Marketing – what’s the difference, and why it’s important to use both types for a successful strategy.
Testimonial Advertising: Unlocking Authenticity and Trust with 7 Standout Examples
Explore the power of testimonial advertising with ten real-world examples and learn how to amplify your ad strategy.
Digital Display Advertising: Unraveling the Power of Display Ad Visibility Online
Introduction to Digital Display Advertising Navigating the crowded and complex world of digital marketing presents a key challenge for businesses: achieving visibility and engaging effectively with the target audience. Digital display advertising has become a crucial solution in this arena. These advertisements, ranging from banner ads on websites to video ads in online games, are …
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Brand Advertising: Mastering the Art of Storytelling, Visuals, and Influencer Collaborations
Discover the power of brand advertising as we explore the essentials of storytelling, visuals, and influencer collaborations.
A Quick Guide to Return on Ad Spend + ROAS Calculator
Ad budgets are shrinking, and the competition for customers has never been higher. As marketers, we all know that staying competitive means improving performance while keeping the budget as lean and efficient as possible. In other words, we need to increase ROAS.
