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Marketing Results

How CMOs Should Rethink Innovation to Improve Marketing Results

Top-tier CMOs are recognized for their relentless pursuit of innovation to drive impressive marketing results. Their success hinges on their ability to constantly challenge and reassess existing marketing strategies and processes. This includes questioning and testing approaches in digital marketing, content marketing, and email marketing to discover new ideas. Equally important is their role in …

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In-App Advertising

In-App Advertising: Mastering the Digital Landscape of Mobile Marketing

Navigating the digital world can often seem like a minefield, and nowhere is this more true than in the realm of mobile app advertising. Often seen as a complex, techy, and sometimes intrusive form of marketing, in-app advertising is a major stumbling block for many businesses. It’s a concept that needs careful handling and an …

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Millennials trends

Millennials Trends 2023: Shaping the Future of a Generation

Understanding Millennials: Unlike previous generations, millennials, born between the early 1980s and mid-1990s, have grown up during significant societal changes. The digital natives of our time, millennials, differ from the baby boomers, gen x, and gen z. One of the distinct features of the millennial generation is their ability to adapt and evolve. Having been raised …

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Mobile advertising

Mobile Advertising: Maximizing Impact in a Mobile-First World

In today’s digital era, businesses are pivoting from traditional advertising, like billboards, towards effective mobile engagement, given the ubiquity of smartphones. Mobile advertising offers extensive reach, but understanding its nuances can be complex. Ever noticed ads related to your recent searches popping up on your feed? This showcases mobile advertising’s potential. This article delves into …

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OOH Advertising

OOH Advertising: Everything You Need to Know

In the last few years, many companies have focused their marketing strategies on the digital space. However, traditional out-of-home advertising (OOH advertising), is highly effective in boosting brand awareness and conversions. The surge in online advertising has not overshadowed the significance of OOH advertising; rather, it has enhanced the creative impact of marketing campaigns. Digital …

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Ad Optimization

Ad Optimization: Strategies to Elevate Your Digital Campaigns

Advertising can often feel like an overwhelming and complex maze that seems impossible to navigate. Businesses are constantly struggling to make their ads stand out in an oversaturated market, trying to connect with their audience and convert them into customers. The key to unlocking this seemingly complicated puzzle? Ad optimization. This technique enables advertisers to …

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