Get insights, tips, and advice from industry leaders to optimize your marketing team and improve your bottom line.
Marketing and advertising are constantly changing and no matter how experienced you are, to be successful in this industry you need to keep on top of trends, new platforms, and constant Google updates.
How do you keep up to date with all the comings and goings in digital marketing and media planning? Sure, you could spend time scanning the news and see what other companies are saying—or, you could subscribe to a handy list of marketing resources including newsletters, podcasts, and influencers and just sit back and let the content come to you. This way, you’ll get the latest industry trends directly to you in your preferred content form, plus practical tips and advice to share with your team to reach your marketing objectives.
Here are our top marketing and media planning resources that will help you become a better marketer or advertiser!
Marketing podcasts to listen to
The #AskGaryVee Podcast by Gary Vee
A spin-off of his popular YouTube series, the #AskGaryVee podcast is packed full of personality, punch, and practical tips that will help you keep up with emerging trends and become a better digital marketer. Plus, if you have any questions, you can fire away by using the hashtag #AskGaryVee—he might even answer you on one of his podcast episodes!
The CMO Podcast by Jim Stengel
This isn’t your typical marketing podcast—it offers a unique look into the thought process and motivations of a CMO. Jim Stengel, former CMO of P&G, goes in-depth with some of the most interesting CMOs in the game. Learn how to become more customer-centric, listen to roundtable discussions with major brands, and get valuable insights on brand marketing from some of the industry leaders.
The Everyone Hates Marketers Podcast by Louis Grenier
If you want no-frills advice and actionable insights then this is the podcast for you. Every week, Louis Grenier interviews marketers to get their personal take on how they increased visitors, leads, customers, and—of course—marketing ROI. He also has his own newsletter: Dedicated to Differentiation if you can’t get enough of his inimitable style!
Marketing newsletters to subscribe to
Almost Timely by Christopher S. Penn
Penn is known as an expert in marketing strategy, analytics and predictive modeling—so there’s no better place to learn than from the man himself. Offered to subscribers once a week, his newsletter covers marketing news, new strategis, analytics, data, and more. He focuses on learning and getting actionable takeaways from stories on marketing success (and failure).
The best thing I can do for you this Monday morning is encourage you to subscribe to @cspenn‘s newsletter.
This morning’s knowledge drop features a lesson that can be really hard to understand (and stomach).
Effort isn’t value. Value is value.
— Lisa Barone (@LisaBarone) October 19, 2020
Simmond’s newsletter will add actionable insights and takeaways into your inbox. Each week, he shares his latest marketing insights, research, and tips to try yourself from content marketing and SEO to ABM. Chances are you’ll find his tips and guidance an invaluable resource for optimizing your marketing strategy and running an effective team.
Timeless and Timely by Scott Monty
Timeless and Timely emphasizes deep thoughts on leadership, strategy, and communications. Monty also delves into other areas including marketing analytics and AI, and how they help to achieve objectives. He also gives his views on politics where it intersects with marketing and he invites other respected leaders to give their opinions on key matters too.
Thought leaders and influencers to follow on social media
DigitalMarketer on Instagram
While a lot of marketing industry accounts on Instagram focus on small businesses, DigitalMarketer makes educational content for people who already have a great knowledge of marketing and media planning. They also run workshops and webinars if you want to really get to grips with some technical marketing topics.
Sarah Evans on Twitter
Sarah Evans is a digital strategist and global brand correspondent working with global companies on their social and digital strategies. Follow her on Twitter and get her unique and original content on your feed as you stay up-to-date with digital trends and discover insightful marketing tips.
Matt Navara on Twitter
Matt Navarra is a social media consultant and industry commentator who focuses on how pivotal social media marketing is for brands. His tips and advice will keep you up-to-date with industry changes and ensure your campaigns are on-point.
— Matt Navarra (@MattNavarra) June 24, 2021
Marketing and media publications to subscribe to
Marketing Brew has a wealth of stories, ideas, tips, and advice all focused on the world of marketing and advertising. Subscribe to their newsletter for industry news and updates straight to your inbox and listen to their two podcasts: Business Casual and Founder’s Journal to stay up-to-date with marketing trends and insights to make sure your marketing strategy is on-point. And—of course—you can follow them on Twitter to receive insights directly into your feed too!
Campaign is the world’s leading business media brand serving the marketing, advertising, and media communities. Register to receive their magazine and get the creative firepower you need to attract and delight your consumers.
Digiday is a media company and community for digital media, marketing, and advertising professionals. They emphasize quality over quantity and honesty instead of spin. Subscribe to their magazine and receive an unparalleled level of expertise, depth, and tone on all things media planning and marketing!
Plan and manage your next marketing campaign all from one place
When running effective campaigns and trying to stay on top of changes within the industry, it can be hard to get the bigger picture. That’s why we’ve created Mediatool so you can strategically manage your entire marketing activities from a single platform—from budgeting and reporting right down to individual channels so you can see the whole overview in one place.