9 Helpful Infographics For The Burgeoning Marketer
If all marketing were effective and easy-to-execute, then every business would succeed, learning curves would be an irrelevant concept, and there’d be no need to pivot during the course of a campaign. But by its very nature, marketing implies a degree of competition and difficulty, doesn’t it? After all, it requires convincing, persuading, and prevailing amidst many who will not.
So, in this day-and-age, how is a business, advertiser, or agency expected to market themselves or their client without the impending threat of failure? The daunt? The doom?
In short, they aren’t.
Whether by customers or fellow advertisers, there’s a steady stream of scrutiny that permeates the advertising arena…
- “Did you see brand X’s ad?”
- “How about that commercial from X?”
- “Or the billboards from X!”
- “How about those terrible online ads for X!?”
- “Laughable!”, “Convoluted!”, or worst of all, “Boring!”.
But before you get discouraged, know this – there’s no silver bullet that guarantees your campaign will blow the competition out of the water or even create a ripple in the personal pool of your target audience; because frankly, that’s up to your audience and what they consider appealing at any given time. But, there are tips & tricks, best practices, and plenty of trial & error (we got all the cliché buzz terms, right?) not to mention a whole lot of consumer behavior research that have shed light on what tactics work better than others.
So, in that nonexistent silver bullet’s stead, we offer you a list of our current favorite marketing infographics.
Without further ado (and in no particular order) let’s dig in!
1. Ultimate Local SEO Guide - from On Blast Blog
What it is: A look at how to optimize a Google My Business page for small businesses
Why we like it: It walks you through the necessary steps in a completely intuitive way. They show you exactly what you need to do. No confusion here.
Standout Insights: The three actual Schema markup codes they provide for Location, Reviews/Testimonials, and Events. High level insights are great but this infographic is all about giving you the tools you need to do the work. 👍🏼
2. 6 On-Page Factors For SEO Success - from Wedding Wire
What it is: A quick, succinct look at the 6 on-page factors that every brand, business, or advertiser needs to consider when building out their search engine optimization strategy.
Why we like it: It’s cut and dry, perfect for someone new to the industry, and easily consumed in one-minute flat (maybe two on a monday 🤷🏼♂️)
Standout insights: Factor #5, Alt Text, reminds us all why it’s important to give an image a description.
3. My 6 Search Resolutions For 2018 - from Ryan Mackellar
What it is: A current look at SEO as it stands today (in 2018) because we all ought to be aware of when the articles we’re sourcing our information from were written.
Why we like it: This guy, Ryan, has taken a lot of the guesswork out of deciding which areas to focus on and which to avoid for this current SEO climate. He may be a one-man-freelance show, but he’s got great thoughts that are backed up by solid data from the like of SERoundTable.com, ShoutMeLoud.com, and Statista.com.
Standout insights: Throw out the keyword-stuffing and low-quality-backlinks strategy; it’s not getting you far anymore. Focus on direct traffic to your site and upping your click-through-rates.
4. The Shift To Native Advertising In Marketing - from MDG Advertising
What it is: A data-dense snapshot of how traditional, digital, and social advertising has performed in recent years.
Why we like it: It holds its own despite being a few years old. The argument to embrace native advertising is backed up by significant insights.
Standout insights: At the time this infographic was created (2014), native ads were already outpacing banner ads by more than 50%.
5. Essential Email Marketing Tips For 2018 - from My Emma
What it is: A concise, numbered (six points to be exact) look at smart email marketing.
Why we like it: It’s simple. Remember the old K.I.S.S. principle? Keep It Simple, Stupid. (Hey, we didn’t come up with it). It honors that. Plus, it’s only a small part of a larger email marketing guide they put together and if you’re willing to offer some of your info, they’re willing to give you more insights! Speaking of insights…
Standout insights: This fact was a surprising one - according to a Privy.com stat, “Every field you add to your signup form will cause the conversion rate to drop by 25%.”
6. The Influencer Marketing Cheat Sheet - from Mavrck
What it is: A breakdown of the three most common influencer personas.
Why we like it: It cuts through influencer ambiguity and makes clear who is who and what to expect from their involvement in your campaign.
Standout insights: Which influencer is in it for the money and which is in it for the VIP treatment? Will they generate awareness and impressions or convert their audience to customers? Mavrck’s “Motivation” and “Best For” line items answer those questions in plain language.
7. The Ideal Length Of Everything Online - from Marketing Insider Group
What it is: A simple yet graphically rich presentation of the ideal length of content online.
Why we like it: Not to sound vain but it’s awfully attractive and supremely easy to navigate. From the ideal number of characters per subject line to the amount of hashtags you should include in your posts, it covers a good deal.
Standout insights: Just because you’re given the space doesn’t mean you should take it! For example, Twitter may give you 140 characters + an image to make a statement, but it turns out, the character length sweet spot is somewhere between 71-100.
8: The Top Ten Social Media Trends That Will Take Over 2018 - from Filmora
What it is: This infographic is discussing the recent past as well as the future of video on social media networks.
Why we like it: It’s data are specific to video.
Standout insights: “Dark Social” accounts for 69% of worldwide activity as it relates to messaging platforms. Utilizing influencers brings a 10x rise in conversion rates! *For more on influencer marketing - like what it is exactly and why it’s working so well, check out this article.
9. The Definitive Guide To Copywriting - from Quick Sprout
What it is: An honest-to-goodness, copy-heavy (are you surprised?) collection of the most relevant advice for creating compelling headlines.
Why we like it: It was penned (ok, typed) by marketing heavyweights Neil Patel and Joseph Putnam which says a lot right there. On top of that, they don’t simply let icons and graphs do the talking, they introduce a concept and then explore it with good, old-fashioned language. Plan to budget a bit more time to review this one.
*Standout insights:** It’s chock-full-of examples that demonstrate a bad headline, a good headline, and a kick*** headline. P.s. this infographic is the gift that keeps on giving as it’s only “Chapter 3” of a 10-part copywriting series! Click through to Neil’s site, Quick Sprout, and navigate through each of the chapters.
Hungry for more info?
Here’s some bonus material:
- Content Marketing: It’s Not Just A Buzzword & Here’s Why…
- Basics In Media Planning
- Influencer Marketing: What It Is & Why It’s Working
- A Beginner’s Guide To Media Planning & Buying
Ok, we just threw a lot at you. Now what?
Once you’ve digested this information (and more) you’ll start strategizing your media plan. And at this stage, it’s very helpful to have a means of organizing that plan. Getting everything into one database where you can add content, edit, manage, monitor, track progress, and analyze results is a definite benefit. In fact, more than a benefit, it’s a necessity. That’s when media planning software becomes a true value add.
Full transparency, we’re former advertisers ourselves who (when pouring over excel spreadsheet after excel spreadsheet) knew there had to be a better way to organize content and share it with our clients. So, when we couldn’t find it, we created it. Give it a look…